Senior Digital Marketing Executive

GENESIS MILLENNIUM FALCON SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A digital marketing agency based in Kuala Lumpur is seeking an experienced professional to plan, execute, and monitor advertising campaigns across various platforms. You will lead regional e-commerce initiatives and ensure alignment with brand strategies. The ideal candidate has at least 4 years of experience in digital marketing, strong proficiency in advertising platforms, and excellent project management skills. Fluency in English is essential, and knowledge of Mandarin is a plus.

Qualifications

• Bachelor’s degree or above, preferably in Marketing, Advertising, or a related field.
• At least 4 years of experience in digital marketing or advertising campaign management.
• Proficient in major advertising platforms such as TikTok Ads, Facebook Ads, and Google Ads.
• Fluent in English; proficiency in Mandarin is a plus.
• Strong project management and multitasking skills.

Responsibilities

• Monitor industry trends and user behavior for actionable insights.
• Collect and analyze marketing performance data.
• Coordinate with teams to ensure timely execution of projects.
• Lead e-commerce advertising initiatives in SEA and collaborate with local media partners.

Skills

Digital marketing

Advertising campaign management

Market research

Data analysis

Project management

Multitasking

Team collaboration

Fluent English

Education

Bachelor's degree in Marketing or related field

Tools

TikTok Ads

Facebook Ads

Google Ads

Job description

Overview

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Plan, execute, and monitor advertising campaigns across social media, search engines, display networks, and e-commerce platforms. Ensure alignment with brand strategy and maximize ROI.

Develop localized content and campaign strategies based on business objectives and audience insights. Collaborate with creative teams to ensure consistent and effective multi-channel communication, and drive the on-ground execution of marketing initiatives.

Responsibilities

• Market Research & Competitive Analysis: Monitor industry trends, competitor activities, and user behavior to provide actionable insights and support strategic planning.
• Marketing Data Analysis & Reporting: Collect and analyze marketing performance data. Deliver regular performance reports and recommendations to support optimization efforts.
• Project Management: Coordinate with internal teams and external vendors to ensure timely and high-quality execution of marketing projects.
• Regional Oversight: Lead e-commerce advertising initiatives in SEA and collaborate with local media partners (such as Grab and TnG), while providing guidance and strategic support for marketing campaigns.

Qualifications

• Bachelor’s degree or above, preferably in Marketing, Advertising, or a related field.
• At least 4 years of experience in digital marketing or advertising campaign management.
• Proficient in major advertising platforms such as TikTok Ads, Facebook Ads, and Google Ads; candidates with e-commerce and TikTok platform advertising experience are preferred.
• Fluent in English; proficiency in Mandarin is a plus.
• Strong project management and multitasking skills, with a proactive mindset and strong team collaboration abilities.