Senior Demand Generation Manager

Trellix; Malaysia; On-site; MYR 100,000 - 130,000; Full time

Job summary

A leading cybersecurity firm is seeking an experienced B2B marketing professional to develop and execute account-based marketing strategies. You will work closely with sales and marketing teams to engage high-value enterprise customers through personalized campaigns. Ideal candidates will have over 5 years of experience in marketing and a strong understanding of the customer journey. Proficiency in tools like Salesforce and Marketo is essential. This position offers competitive benefits and a dynamic work environment.

Benefits

Retirement Plans

Medical, Dental and Vision Coverage

Paid Time Off

Support for Community Involvement

Qualifications

• 5+ years of B2B marketing experience with success in ABM.
• Expert in stakeholder management across teams.
• Proficient in marketing automation and analytics tools.

Responsibilities

• Develop and execute targeted account-based marketing strategies.
• Manage personalized, multi-channel campaigns for strategic accounts.
• Optimize campaign performance through data analysis.

Skills

B2B marketing experience

Stakeholder management

Customer-centric mindset

Campaign creation

Salesforce proficiency

Japanese (desired)

Tools

Salesforce

6Sense

Marketo

Looker

Job description

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Trellix, the trusted CISO ally, is redefining the future of cybersecurity and soulful work.

Our comprehensive, GenAI-powered platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations.
We also recognize the importance of closing the 4-million-person cybersecurity talent gap. We aim to create a home for anyone seeking a meaningful future in cybersecurity and look for candidates across industries to join us in soulful work. More at https://www.trellix.com/.

Role Overview

As a member of the customer marketing team you will play a pivotal role in creating intentional engagement with our highest-value enterprise customers by developing and executing targeted account‑based marketing strategies. Through a strong partnership with sales and field marketing teams, you will positively impact pipeline and revenue growth.

About the role

• Create and manage personalized, multi‑channel campaigns (e.g., content, digital ads, direct mail, events) that engage our largest and most strategic customer accounts at different stages in their buyer’s journey.
• Work hand‑in‑hand with sales to align on account‑specific engagement strategies that deepen relationships with decision‑makers in key accounts.
• Continuously monitor, analyze and optimize campaign performance based on nuances of large accounts, performance data analysis, feedback from sales and cross‑functional partners, and an understanding of our business.
• Establish robust experimentation with emphasis on building personalization programs at scale and own the experimentation feedback loop by analyzing results and sharing learnings.
• Deliver actionable insights to Sales and cross‑functional teams based on account behavior, digital engagement, and analytics.

About you

• You have 5+ years of B2B marketing experience, with demonstrated success in ABM program strategy and land and expand motions within enterprise accounts.
• You are an expert in stakeholder management across teams and can successfully partner with sales to devise and implement ABM strategies that deliver measurable, business‑driven results.
• You have a customer‑centric mindset with expertise in understanding the enterprise buyer journey and a passion for creating engaging campaigns that meet customers where they are.
• You are proficient with Salesforce, 6Sense, Marketo, and analytics/BI tools like Looker.
• Additional language proficiency of Japanese is desired but not mandatory.

Company Benefits and Perks

• Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Support for Community Involvement

We’re serious about our commitment to a workplace where everyone can thrive and contribute to our industry‑leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.