Senior Content Specialist

Medic Globe; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A growing digital marketing firm located in Selangor, Malaysia, seeks a versatile content writer. You will create engaging content for various digital channels, write marketing materials, collaborate with teams to produce multimedia assets, and ensure the brand's message resonates across audiences in both English and Mandarin. This role requires a diploma or degree in a related field and at least 2 years of experience in content writing, along with strong writing skills and a passion for innovative marketing solutions.

Qualifications

• Minimum of 2 years’ experience in content writing.
• Experience in social media content creation is a plus.

Responsibilities

• Generate innovative, visually appealing content for digital channels.
• Write and proofread social media posts and marketing materials.
• Collaborate with designers and media buyers to create effective content.

Skills

Creative and innovative mindset

Strong writing skills in English and Mandarin

Attention to detail

Collaborative work in fast-paced environments

Education

Diploma/Bachelor's degree in Journalism, Marketing, Communications or related field

Job description

Generate innovative, well-researched, and visually appealing content for various digital channels, including, but not limited to the company's online stores, Facebook, Instagram, XHS, and TikTok, aligning with our business and marketing objectives.

Write & proofread social media posts (paid & organic) and other marketing materials, including brochures, flyers, corporate profiles, e-books, and website content.

Craft concise, impactful and engaging copy that captures the essence of our brand, conveys key messages, and encourages audience interaction. This includes creating captions, hashtags, short-form content, and all relevant copywriting styles.

Demonstrate the ability to translate content between English and Chinese, ensuring the brand's message and tone remain consistent across the company's diverse regional audiences.

Collaborate with designers and videographers to create visual elements that complement your written content, including images, videos, infographics, and other multimedia assets.

Collaborate closely with media buyers to craft creative and captivating copy for digital media ads, including Facebook Ads, Google AdWords, and Display Ads.

Develop and maintain your content calendar to ensure a consistent posting schedule that aligns with marketing campaigns, product launches, and industry events.

Stay up-to-date with social media trends, algorithm changes, and emerging platforms. Analyze performance data and adjust content strategies accordingly to optimize reach and engagement.

Incorporate SEO best practices into your content to enhance discoverability and reach on social platforms.

Understand how email marketing works and develop content that results in high open, read, and click rates from our potential and existing customer base.

Proofread and edit ad copy and subtitles for video content.

Job Requirements

Diploma/Bachelor's degree in Journalism, Marketing, Communications or a related field

Minimum of 2 years’ experience in content writing

Strong writing skills in both English and Mandarin is a must

Experience in social media content creation is a plus

Ability to work collaboratively in a fast-paced environment

Excellent attention to detail and organizational skills

Able to work on-site on Monday - Saturday (8:30am - 4:30pm)

Personal Attributes

Creative and innovative mindset.

Strong attention to detail.

Adaptability and openness to feedback.

Open to exploring new experiences & challenges

Passion for staying up-to-date with the ever-evolving social media landscape.