Senior Content Marketing Specialist

Experian Asia Pacific; Cyberjaya; Hybrid; MYR 50,000 - 70,000; Full time

Job summary

A global data and technology company in Cyberjaya, Malaysia is looking for a Content Marketing Specialist to drive revenue growth through content marketing strategies. Responsibilities include creating high-quality marketing materials, managing video content, and collaborating with cross-functional teams. The ideal candidate will have 5+ years of experience in a B2B environment, strong graphic design skills, and experience with video production. A flexible working environment and comprehensive benefits package are offered.

Benefits

Flexible working hours

Benefits package including corporate discounts and life insurance

25 paid leave days plus additional days for volunteering

Free lunch once per week in office

Qualifications

• 5+ years of experience in content marketing.
• Experience in market research and competitive analysis.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute content marketing strategy.
• Produce sales enablement and marketing materials.
• Design visual assets and manage video content production.

Skills

Content creation

Graphic design

Strong copywriting skills

Analytical expertise

Video production

Education

Bachelor's Degree in Marketing, Communications, Graphic Design, or a related field

Tools

Adobe Creative Suite

Figma

Canva

Job description

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

Job Description

Collateral Creation & Management

• Develop and execute content marketing strategy: Create high-quality sales enablement and marketing materials including brochures, case studies, pitch decks and digital assets that align with product launches and go-to-market strategies.
• Design Visual Assets: Utilize graphic design skills to produce infographics, visual templates, and other creative assets that enhance product narratives.
• Manage the end-to-end production of video content, including editing, motion graphics, and on-screen messaging.
• Work closely with regional marketing teams to adapt content for local markets.

Collaboration & Support

• Cross-Functional Partnership: Work closely with Product Marketing, Marketing, Sales, Product and Customer Success teams to ensure collateral meets diverse stakeholder needs and is aligned with overall product strategy.
• Feedback Integration: Gather insights from various teams and customer feedback to continually improve the effectiveness and impact of product materials.

Who are you? What will make you successful

• Curiosity, you will naturally gravitate to try to understand why things work in certain ways and how can we do better
• You are a go-to-market content strategist who loves pushing the boundaries and loves storytelling with data
• Strong copywriting skills
• Experience/familiarity with video production, including scripting, editing, and publishing.
• Flexibility to adapt to evolving priorities.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Comfortable working cross-functionally with product, sales, and design teams.

What You'll Need To Bring To The Role

• Content Creation: You will have experience with turning technical product details into engaging narratives, in a B2B and/or tech environment.
• Graphic Design Proficiency: Strong skills in graphic design using tools such as Adobe Creative Suite, Figma, or Canva to create visually compelling collateral.
• Analytical Expertise: Experience in market research, competitive analysis, and data-driven decision-making within a content marketing context.
• Industry Insight: Familiarity with typical product marketing areas, including go-to-market strategy, collateral development, and performance analysis.

Qualifications

• Bachelor's Degree in Marketing, Communications, Graphic Design, or a related field with 5+ years of experience

Everyone has different experience, and so please don’t rule yourself out if you cannot ‘tick’ all of the qualities mentioned above. Talk to us about the experience that you do have.

Additional information

Why choose us?

Our colleagues’ health and wellbeing is a top priority for us, that’s why our reward, benefits and wellbeing programmes are designed so you can come to work feeling your very best self. Our benefits focus on health, money and lifestyle so you can tailor your benefits to your own personal needs. Whether it’s your physical and mental wellness, getting to work or planning for the future, we have a range of flexible options to have you covered!

At Experian we are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work. We care about work that works, whether that’s about where you work or adjusting your hours to fit better with your life. Our flexible working practices, including our hybrid working model where employees can split their working time between the office and their home, support our belief that this balance brings long-lasting benefits for our business as well as our people. So that you can love where you work please discuss what works for you with your recruiter during the hiring process.

• Personal development – Career pathway for professional growth supported by learning and development programmes and unlimited access to educational training courses and materials.
• Work environment – A recognised strong team spirit at our office in VIctoria, London, with the opportunity for flexible working hours and working from home.
• Benefits package – Corporate discounts, life insurance, Experian share options scheme, generous pensions package and annual bonus scheme, and free lunch once per week in office.
• Work-life balance – 25 paid leave and 3 additional paid days for volunteering activities in your local community.

Additional Information

Experian’s global data quality division (EDQ) provides innovative data intelligence solutions that empower organisations of all sizes and sectors to achieve trust in their customer data. With accurate and reliable data, organisations can reduce costs, mitigate business risk and build better relationships with their customers.

We are seeking a Content Marketing Specialist to join EDQ’s Global Product Marketing function. Based in Malaysia, you will work closely with Global Product, regional Product Marketing, Sales, Partnerships and Marketing teams globally to drive revenue growth through executing product marketing content strategies and supporting sales enablement across all stages of the buying process. This role blends strong content creation skills with visual storytelling, requiring proficiency in design and videography to produce compelling, on-brand assets that drive engagement and conversion.

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