Senior Capability Executive

Yee Lee Marketing Sdn Bhd; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading distributor in Malaysia is looking for a Training and Development Specialist. This role involves leading training sessions for the sales team, collaborating across departments, and evaluating training effectiveness. Candidates should have experience in a training role and be adaptable to a multicultural environment. Proficiency in English and familiarity with local languages like Malay and Chinese are beneficial. The ideal candidate will demonstrate strong communication and coaching skills.

Qualifications

• Experience in a training and development role with a focus on sales.
• Ability to adapt training materials to a multicultural environment.
• Proficiency in English and preferably Malay or Chinese.

Responsibilities

• Conduct training sessions for the Distributor Sales Team.
• Establish communication routines with Regional Sales Managers.
• Review sales performance metrics to identify skill gaps.

Skills

Coaching

Training design

Sales performance analysis

Communication

Stakeholder engagement

Job description

Responsibilities

• Lead Training Sessions: Conduct engaging and effective classroom training sessions for the Distributor Sales Team and internal sales staff on product knowledge, selling skills, sales process, and methodology.
• Field Coaching: Execute regular field coaching and "ride-alongs" with Sales Executives (SE) and Assistant Sales Managers (ASM) to provide on-the-job training, assess skill gaps, and ensure compliance with merchandising and in-store execution standards.
• Train-the-Trainer: Implement and support "Train-the-Trainer" programs to enhance the coaching capabilities of internal and distributor management teams.
• Onboarding: Manage the onboarding and “Buddy” program for SE/ASM hires, focusing on rapid integration and proficiency in a specific region each quarter.
• Specialized Training: Deliver specialized training modules, including Key Account Management (KAM) principles and inventory management best practices for sub-distributors and traditional trade outlets.

Program Design & Development Support

• Content Localization: Support the manager in developing and localizing training materials, field execution manuals, and sales playbooks, ensuring content is relevant to the Malaysian Traditional Trade environment and available in multi-languages (Malay, English, Chinese) where necessary.
• Material Updates: Maintain and update existing training materials, including e-learning content and product knowledge guides, to reflect new product launches, market changes, and strategic shifts.

Performance Monitoring & Evaluation

• Data Review: Review field execution data and sales performance metrics to identify capability gaps and push for continuous improvement in sales discipline and team turnover.
• Effectiveness Measurement: Assist in measuring the effectiveness of training programs and conducting Sales Performance Impact Analysis to demonstrate the Return on Investment (ROI) of capability initiatives.
• Coaching Quality: Conduct assessments of SE/ASM coaching quality to ensure consistent and high-quality development of the frontline sales team.

Stakeholder Collaboration & Communication

• Communication Routine: Establish and maintain a clear communication routine with Regional Sales Managers (RSMs) to align on expectations, key performance indicators (KPIs), and training priorities.
• Cross-functional Support: Collaborate with the Trade Marketing team to ensure sales teams are fully equipped to execute promotional and merchandising programs.
• Feedback Loop: Act as the primary link between the field sales team and the central Sales Capability function, gathering feedback on market conditions, competitor activity, and training needs.

Strategic Alignment Support

• Support Planning: Provide support to the Sales Capability Manager in building effective Annual Business Plans (ABP) and contributing data for the 3-Year Capability Roadmap.
• Best Practice Sharing: Identify, document, and share best practices across different regions and distributor teams to drive continuous improvement and innovation.

Application & Basic Qualifications

• Your application will include the following questions:
• Which of the following statements best describes your right to work in Malaysia?
• What is your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Do you have experience in a sales role?
• Are you willing to travel for this role when required?
• How many years' experience do you have in a training & development role?

Note: We are the exclusive distributor of Spritzer, Red Eagle and Red Bull products in Malaysia. This content has been trimmed to reflect core responsibilities and qualifications for clarity and formatting compliance.