Senior Brand Manager

Sales & Marketing; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

A leading beauty omnichannel brand-builder is seeking a Senior Brand Manager to develop and execute marketing, sales, and public relations strategies. This role is responsible for achieving business targets, managing CRM and digital marketing efforts, and ensuring brand engagement. The ideal candidate will have over 6 years of experience in brand management or marketing within the beauty or FMCG industries, strong analytical skills, and an entrepreneurial mindset. Join a diverse team committed to innovation and excellence.

Qualifications

• More than 6 years of brand management and/or marketing experience in beauty/FMCG.
• Strong business insights and understanding of P&L.
• Excellent analytical skills and problem-solving abilities.

Responsibilities

• Develop and execute marketing and sales strategies.
• Manage CRM, digital marketing, and retail execution.
• Achieve business targets and oversee promotional activities.

Skills

Brand management

Marketing strategy

Analytical skills

CRM

Team leadership

Education

Tertiary qualification in Business Management or Finance

Job description

About LUXASIA

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, including Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermès, La Prairie, Maison Francis Kurkdjian, Montblanc, Paco Rabanne, Salvatore Ferragamo, and SK‑II. LUXASIA has established joint ventures with LVMH Group, Revlon (Elizabeth Arden), Puig, Shiseido, and Orveon (Laura Mercier). The group’s integrated brand-building capabilities encompass luxury retail, online commerce, consumer marketing & analytics, and supply‑chain management. With a diverse and dynamic #OneTeam of 2,700 talents across 15 markets, LUXASIA is poised for continued growth.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential. You’ll be an entrepreneur, running the business like it is your own. We give you autonomy, guidance, and genuine care. We are a diverse and inclusive team that embraces innovation, change, and results.

Position Purpose

The Senior Brand Manager will develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Reported to the Senior General Manager, the role will oversee, orchestrate and execute the brand’s CRM, digital marketing, PR, social media and retail execution, creating a consistent and engaging brand experience that is consumer focused.

Main Roles and Responsibilities

Business Targets, Forecasting and Results

• Achieve business results by focusing on net and gross sales, as well as P&L contributions.
• Oversee the implementation of sales strategies and promotional activities to meet business goals while maintaining effective budget control.
• Meet sell‑in and sell‑through sales targets, ensuring business planning accuracy.
• Manage and track the product registration process in Malaysia to ensure timely completion.

Brand Management

• Responsible for forecasting, sampling management and seamless planning and execution of product launches and trade/retailer activities, in collaboration with the marketing, sales, and training teams, following the Marketing Calendar.
• Track and report ROI for all programs, providing management with feedback.
• Conduct market trend analysis, monitor competitors’ activities, and plan proactive actions.
• Oversee business and channel sales performance, including launch follow‑up and action plan development.
• Implement a door‑by‑door marketing plan (CRM, events, and promotions) to drive brand awareness, customer recruitment, retention, and increased purchase consumption.
• Play a key role in new POS openings, including boutiques and SIS.
• Manage the budget and take full responsibility for P&L.

Customer Relationship Marketing (CRM)

• Define the brand’s local CRM campaign priorities and build the CRM campaign calendar.
• Ensure customer segmentation remains up to date and relevant for each campaign, while developing engaging brand communications aligned with the right product mix.
• Master, improve, and maximize the use of customer information (purchase history) to develop relevant marketing programs and execute CRM analytics.
• Strategize, develop, and execute CRM programs for the brand, evaluating campaigns against target KPIs and sharing key learnings.

Market Analysis

• Provide consumption‑based data analysis and insights to support the enterprise in understanding market trends and dynamics.
• Conduct monthly retail audits and report on brand launches, animations and promotions.
• Analyze competitor activities.

Relationships

• Maintain a productive, business‑friendly relationship with internal and external stakeholders.
• Foster a professional and respectful attitude and communication at all levels within and outside the company.

Requirements

• Hold a tertiary qualification in Business Management, Finance or a relevant specialization.
• Have more than 6 years of brand management and/or marketing experience in the beauty and/or FMCG industry.
• Possess strong business insights, business acumen, and a solid understanding of the P&L.
• Demonstrate excellent analytical skills, problem‑solving abilities, and an entrepreneurial spirit as a self‑starter.
• Strong people‑management experience with the ability to motivate, inspire, coach and develop teams.

Championing Diversity, Equity and Inclusion

LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status or any other characteristic as provided by law.