Senior Ad Operations Specialist (Programmatic Advertising)

Cognizant Global; Kuala Lumpur; Hybrid; MYR 70,000 - 100,000; Full time

Job summary

A leading tech solutions provider is seeking a Senior Ad Operations Specialist in Kuala Lumpur. The successful candidate will manage end-to-end advertising campaigns, including media plan review, trafficking, and thorough QA checks. Proficiency in various ad servers like Google Ad Manager is required, along with a minimum of 2 years' experience. The position starts with an in-office requirement followed by a hybrid arrangement. This role requires precise communication skills and proactive monitoring of campaign performances.

Qualifications

• Minimum 2 to 6 years' experience in a similar role.
• Understanding of CTV/OTT, video, and display ecosystems.
• Effective stakeholder engagement and proactive issue resolution.

Responsibilities

• Review and QC media plans; build orders in customer's proprietary ad server.
• Handle creative asset submission and metadata entry.
• Conduct thorough QA checks pre-launch and during campaign flight.

Skills

Proficiency in ad servers

Experience with trafficking tools

Collaboration & Communication

Education

Any graduation - business or technical

Tools

Google Ad Manager

DV360

Jira

Salesforce

Job description

Senior Ad Operations Specialist (Programmatic Advertising)

The Ad Operations Specialist will be responsible for executing and managing the end-to-end lifecycle of advertising campaigns across proprietary ad platforms. This includes media plan review, trafficking, QA, reporting, and optimization for both direct IO and programmatic campaigns. The role demands precision, speed, and proactive communication to ensure campaigns meet the standards for quality, compliance, and performance.

Key Responsibilities

• Review and QC media plans; build orders in customer's proprietary ad server
• Handle creative asset submission and metadata entry
• Trafficking campaigns including tag implementation, targeting setup, and frequency capping
• Conduct thorough QA checks pre-launch and during campaign flight
• Activate campaigns and monitor pacing, flagging risks proactively
• Generate and deliver performance reports and billing reconciliations
• Collaborate with global teams and support 12/7 operations across time zones

Required Skills & Experience

• Any graduation - business or technical
• Minimum 2 years' and up to 6 years' experience in a similar role
• Proficiency in ad servers and DSPs Required Skills & Experience (DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP)
• Experience with trafficking tools and reporting platforms
• Familiarity with workflow and CRM tools: Jira, Salesforce
• Understanding of CTV/OTT, video, and display ecosystems
• Collaboration & Communication: Effective stakeholder engagement, proactive issue resolution, and seamless workflow integration

Additional information

• 3-4 rounds of interview (Virtual)
• Intake date is on 19 January 2026
• First 3 months - will be based in the office, in KL office
• Post 3 months - Hybrid work arrangement to kickstart