Senior Account Executive (or Account Manager) - Marketing / Advertising

Innocean Worldwide; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing agency in Malaysia seeks a Senior Account Executive to manage client relationships and oversee advertising campaigns for an automotive brand. The ideal candidate will have 5-8 years of experience, strong leadership abilities, and advanced knowledge of digital marketing tools. Responsibilities include developing campaign strategies, performance monitoring, and budget management. This role offers work flexibility and several employee benefits, including medical insurance and transportation allowance.

Benefits

Work From Home Flexibility

Flexible Working Hours

Medical Insurance Coverage

Transportation Allowance

Qualifications

• Minimum of 5-8 years of experience in advertising and digital marketing.
• Proven ability to manage senior marketing clients and deliver innovative strategies.
• Advanced knowledge of tools like Google Analytics and AI-driven platforms.

Responsibilities

• Manage client relationships and oversee ad campaigns.
• Collaborate with teams to develop advertising strategies.
• Track campaign performance metrics and prepare reports.

Skills

Client relationship management

Campaign strategy and planning

Project management

Performance monitoring

Budget management

Market analysis

Creativity and innovation

Negotiation skills

Education

Bachelor's degree in marketing, advertising, or related field

Tools

Google Analytics

Job description

Senior Account Executive (or Account Manager) - Marketing / Advertising

Salary Range: RM4,500.00 - RM8,000.00

Key Responsibilities

A Senior Account Executive or Account Manager in advertising for an automotive brand is responsible for managing client relationships, overseeing ad campaigns, and ensuring alignment with business objectives.

Client Relationship Management

• Build and maintain strong relationships with the automotive brand's stakeholders.
• Act as the primary point of contact for the client.
• Understand client needs and business objectives and daily progress updates, weekly updates and reporting.

Campaign Strategy and Planning

• Collaborate with internal teams to develop effective advertising strategies.
• Ensure campaigns align with the brand's overall marketing goals.
• Oversee the creative development process.

Project Management

• Manage multiple projects and campaigns simultaneously.
• Coordinate with creative, media, and production teams.
• Ensure projects are delivered on time and within budget.

Performance Monitoring and Reporting

• Track campaign performance metrics.
• Analyze data to assess success and provide actionable insights.
• Prepare detailed reports for the client.

Budget Management

• Manage advertising budgets, preparing for forecasts, invoicing and job closing.
• Ensure compliance with the client's financial guidelines.
• Optimize spending for maximum ROI.
• Follow key protocol and system for approvals.

Market and Industry Analysis

• Keep updated on automotive industry trends and competitive activities.
• Advise on new advertising opportunities and innovations.

Negotiation and Conflict Resolution

• Review contracts and agreements and vendors.
• Resolve any conflicts or issues that arise during campaigns.

Regulatory Compliance

• Ensure all advertising content complies with relevant industry regulations and brand standards.

Creativity and Innovation

• Encourage creative solutions to marketing challenges.
• Foster a culture of innovation within the team.

Requirements

• Minimum of 5-8 years of experience in advertising, brand building, and digital marketing
• Proven ability to manage senior marketing clients and deliver innovative, integrated marketing strategies.
• Advanced knowledge of tools like Google Analytics and familiarity with AI-driven platforms, ensuring strategic insights and innovative execution.
• Expertise in digital and performance marketing; automotive experience is a strong plus.
• Exceptional strategic problem-solving skills, with the ability to address complex challenges effectively.
• Strong leadership, communication, and interpersonal skills.
• Proficiency in financial management, including budgeting and resource allocation.
• Bachelor's degree in marketing, advertising, or a related field.

Benefits

• Work From Home Flexibility
• Flexible Working Hours
• Medical Insurance Coverage
• Transportation Allowance