Sales Director

CP Manufacturing Sdn Bhd; Klang City; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading agrochemical company in Malaysia seeks a dynamic Sales Director to formulate and lead sales strategies. This role involves driving growth through digital marketing initiatives, overseeing a high-performing sales team, and ensuring alignment with business objectives. The ideal candidate will have over 10 years of experience in sales management within the manufacturing sector, with a preference for those familiar with the agriculture industry. Fluency in Mandarin is preferred.

Qualifications

• Minimum 10 years in sales management and commercial leadership roles.
• Proven expertise in strategic sales management and digital marketing integration.
• Strong leadership skills with the ability to drive results.

Responsibilities

• Lead the implementation of sales strategy for sustainable revenue growth.
• Set measurable sales targets and review performance regularly.
• Foster long-term relationships with key clients and strategic partners.

Skills

Sales strategy formulation

Digital marketing integration

Social media marketing

Leadership and team management

Negotiation skills

Education

Minimum 10 years in sales management

Experience in agriculture industry

Tools

AI-driven sales tools

CRM automation

Job description

CROP PROTECTION (M) SDN BHD is a leading company in the manufacturing sector with a strong presence in the agriculture industry. We are committed to innovation and growth, seeking a dynamic and results‑driven Sales Director to lead our commercial strategy, sales, marketing, and digital growth initiatives.

Responsibilities

• Formulate and lead the implementation of the company’s overarching sales strategy, aligning it with business objectives to ensure sustainable revenue growth and profitability.
• Set measurable sales targets and regularly review performance against goals to drive accountability and continuous improvement.
• Design, plan and execute targeted sales campaigns and marketing initiatives aimed at expanding market reach and increasing product/service adoption across customer segments.
• Leverage data and analytics to optimize campaign performance and return on investment (ROI).
• Lead and integrate marketing strategy with sales execution, including brand positioning, content strategy and customer engagement initiatives.
• Oversee and drive social media marketing (e.g., TikTok, Facebook, Instagram, YouTube, LinkedIn) to strengthen farmer outreach, dealer engagement and brand visibility.
• Collaborate with the marketing team to develop digital campaigns, influencer partnerships, and community‑based marketing programs.
• Use marketing performance data to refine messaging, targeting, and campaign effectiveness.
• Lead, coach and develop a high‑performing sales and marketing team to achieve individual and team objectives.
• Establish clear KPIs, conduct regular performance evaluations, and implement skill development initiatives to enhance team capabilities.
• Work closely with senior leadership and cross‑functional departments (QA, Production, Warehouse, Product Development, Finance) to ensure cohesive execution of strategic plans and customer satisfaction.
• Provide sales and marketing insights during business planning and forecasting sessions.
• Foster long‑term relationships with key clients, distributors, and strategic partners to ensure customer loyalty and repeat business.
• Serve as a senior point of contact for resolving critical client issues and maintaining a strong brand reputation.
• Continuously monitor market conditions, customer needs, emerging trends, and competitive landscape to identify new opportunities or risks.
• Use insights to refine sales, marketing, and digital strategies to maintain a competitive edge.
• Lead negotiations for major deals and key accounts, ensuring commercially sound agreements that align with business profitability goals.
• Provide support to the sales team in complex negotiations or contract terms.
• Champion the adoption of AI and digital tools across sales and marketing functions, including CRM automation, predictive analytics, lead scoring, and campaign optimization.
• Drive AI‑enabled customer insights to improve targeting, personalization, demand forecasting, and sales productivity.
• Collaborate with internal teams to implement AI‑powered marketing tools (e.g., social media analytics, content generation, customer behavior analysis).
• Lead digital transformation initiatives aligned with the company’s long‑term growth and innovation roadmap.
• Actively contribute to the company’s long‑term strategic direction, including new market entry, product diversification, and revenue stream expansion.
• Support corporate growth initiatives through the identification and development of business opportunities.

Qualifications

• Minimum 10 years of experience in sales management and commercial leadership roles, with a focus on the manufacturing industry.
• Experience in the agriculture industry is an added advantage.
• Proven expertise in strategic sales management, including campaign development, execution, and digital marketing integration.
• Demonstrated experience in social media marketing and modern digital sales channels.
• Strong exposure to AI‑driven sales and marketing tools, analytics, or digital transformation initiatives.
• Fluency in Mandarin dialect is preferred.
• Strong leadership and team management skills.
• Excellent negotiation, communication and interpersonal skills.
• Ability to think strategically and drive results.
• Exceptional problem‑solving and decision‑making abilities.

Company Overview

CP Manufacturing Sdn Bhd has been manufacturing and marketing agrochemicals in Malaysia since 1976. Today, with a distribution network of more than 400 dealers and distributors throughout East and West Malaysia, CROP PROTECTION is one of the largest agrochemical companies in Malaysia producing mainstream herbicides such as glyphosate and 2,4‑D amine. Well equipped with the latest production facilities, staffed with skilled manpower and backed up by an ISO 9001:2015 certified quality system, CP Manufacturing Sdn Bhd is capable of meeting customers’ demands in various types of formulations and packaging to stringent standards.