Sales Assistant Key Account Manager (FMCG Retail Distribution) #MDD17#

Asia Recruit; Subang Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading FMCG company is seeking a Sales Assistant Key Account Manager based in Subang Jaya, Selangor. The ideal candidate has 3-5+ years of experience in Key Account Management within the FMCG industry and is proficient in English and Mandarin. Responsibilities include managing key retail accounts, executing promotional activities, and collaborating with internal teams. This position offers an opportunity to drive significant business growth through effective account management, mentorship, and execution.

Qualifications

• 3-5+ years of experience as a Key Account Manager or similar role in the FMCG/CPG industry.
• Experience managing large national retail accounts like 7-11, Family Mart.
• Successful track record in meeting and exceeding sales targets.

Responsibilities

• Manage and grow portfolio of key national or regional retail accounts.
• Conduct regular business reviews with customers for performance assessment.
• Drive effective promotional and marketing execution within agreed budgets.
• Provide accurate sales forecasts to minimize out-of-stocks.
• Collaborate with internal teams to ensure seamless customer experience.

Skills

Negotiation

Account Management

Analytical Skills

Bilingual in English & Mandarin

Customer Relationship Management

Education

Bachelor’s Degree/Diploma in business, marketing, or related field

Tools

Category Management software (e.g., Nielsen, Market Pulse)

Job description

Job Summary

Our client is an established FMCG Retail Distribution company, currently looking for a detailed and responsible candidate to fill the position of Sales Assistant Key Account Manager, based in Subang Jaya, Selangor.

Job Description

The Sales Assistant Key Account Manager (AKAM) is a pivotal role responsible for managing and growing company business with a portfolio of key national or regional retail accounts. The primary focus is on maximizing distribution, shelf presence, promotional effectiveness, overall account penetration, and rapport with buy‑and‑biz owners.

• Strategic Account Management & Business Planning
  • Develop and execute comprehensive Joint Business Plans (JBPs) with each key account, aligning mutual goals for growth.
  • Conduct regular business reviews with customers to assess performance, identify opportunities, and address challenges.
  • Analyze market data, shopper insights, and competitor activity to inform strategic decisions.
  • Achieve or exceed agreed sales targets (volume, value, and profit) for the account portfolio.
  • Identify and capitalize on new distribution opportunities for existing and new products.
  • Drive effective category management to optimize shelf space, assortment, and planogram execution.
• Negotiation & Relationship Management
  • Lead negotiations on trading terms, promotional agreements, and annual contracts.
  • Build and maintain strong, long‑term relationships with key decision‑makers and influencers at all levels within the customer's organization (e.g., Buyers, Merchandisers, Category Managers).
  • Serve as the primary point of contact for all commercial matters, ensuring excellent customer service.
• Promotional & Marketing Execution
  • Plan, negotiate, and execute impactful promotional and marketing activities within agreed budgets.
  • Analyze post‑promotional evaluation (PPE) to measure ROI and optimize future activities.
  • Collaborate with the marketing team to align brand strategies with customer initiatives.
• Forecasting & Supply Chain Coordination
  • Provide accurate and timely sales forecasts to ensure optimal product availability and minimize out‑of‑stocks.
  • Work closely with the supply chain and logistics teams to manage customer‑specific requirements and resolve any supply issues.
• Cross‑Functional Collaboration
  • Collaborate effectively with internal teams including Marketing, Finance, Supply Chain, and Category Management to deliver a seamless customer experience.

Job Requirements

• Bachelor’s Degree/Diploma in business, marketing, or related field.
• Proven experience (typically 3‑5+ years) as a Key Account Manager, National Account Manager, or similar role within the FMCG/CPG industry.
• Well‑versed in English & Mandarin.
• Demonstrable experience managing large national retail accounts (e.g., 7‑11, Family Mart, MyNews, Lotus, or equivalent regional giants).
• Strong track record of meeting and exceeding sales targets.
• Experience with Category Management principles and space‑planning software (e.g., Nielsen or Market Pulse).
• Experience in launching new products successfully at major retailers.

Interested candidate may apply online or email your updated resume to ******@asiarecruit.com.my OR *******@asiarecruit.com.my.