Regional Senior Executive, Performance Marketing

ZUS Coffee; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading coffee company is hiring a Regional Senior Executive in Performance Marketing to oversee and optimize paid media campaigns across multiple countries. Key responsibilities include monitoring user behavior and app traffic, managing large media budgets, and providing data-backed recommendations for campaign optimization. Candidates should have a diploma or bachelor's degree in marketing, with at least 2 years of performance marketing experience and strong analytical skills. Familiarity with mobile attribution platforms is a plus.

Qualifications

• Minimum 2 years of experience in performance marketing.
• Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
• Strong analytical skills with the ability to interpret complex data sets.

Responsibilities

• Plan, execute, and optimize paid media campaigns across multiple countries.
• Continuously monitor app traffic and revenue trends.
• Manage media budgets to achieve target KPIs.

Skills

Performance marketing

Analytical skills

SEO/SEM

PPC

Mobile attribution platforms

Digital marketing

Campaign optimization

Education

Diploma or Bachelor's in marketing or related field

Tools

Adjust

AppsFlyer

Excel

Job description

Regional Senior Executive, Performance Marketing

Responsibilities

• Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
• Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights.
• Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
• Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.
• Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns.
• Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.
• Tweaking strategies and budgets based on performance to maximize ROI across different paid media channels.
• Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights.
• Offer data-backed recommendations for enhancing campaigns, targeting, creative, and overall user acquisition strategies.

Qualifications & Experience

• A diploma or a bachelor’s degree in marketing / marketing communications / psychology / advertising / business.
• Minimum 2 years of experience in performance marketing.
• Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
• Experiences in SEO/SEM, PPC, GA4, app metrics analytic
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.
• Experiences in user purchasing journey, funnel marketing, digital marketing, and performance marketing.
• Proficiency in Microsoft Office tools, Excel proficiency a must.