Regional Senior CRM Associate

ShopBack Cashback Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading cashback platform in Kuala Lumpur is seeking a CRM Executive to develop and implement effective CRM strategies with a focus on app push and email marketing. Candidates should possess a Bachelor's degree and at least 2 years of experience in CRM. The role requires strong analytical skills, project management capabilities, and proficiency in CRM platforms like Oracle Responsys and Hubspot. Ideal candidates are results-driven, detail-oriented, and possess excellent communication skills.

Benefits

Competitive compensation

Work-From-Anywhere benefit

Career progression opportunities

Qualifications

• Minimum of 2+ years relevant experience in CRM, focusing on app push & email marketing.
• Proven ability to develop and execute successful CRM strategies.
• Experience working across APAC regions.

Skills

CRM strategies

Analytical skills

Email marketing

Communication skills

Project management

Education

Bachelor’s degree in Marketing, Business, Data Science, Computer Science or a related field

Tools

Oracle Responsys

Braze

Hubspot

HTML

SQL

CSS

Photoshop

Job description

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Essentials to Succeed

• Bachelor’s degree in Marketing, Business, Data Science, Computer Science or a related field.
• Minimum of 2+ years relevant experience in CRM, with a focus on app push & email marketing
• Proven ability to develop and execute successful CRM strategies and tactics.
• Experience with CRM platforms (e.g. Oracle Responsys, Braze, Hubspot)
• Experience working across APAC
• Experience with segmentation strategies and data visualization tools
• Prior experience with HTML, SQL, CSS, Photoshop, and other programming languages is a plus
• End-to-end understanding of programmatic campaigns (e.g. data integration, dashboard building, targeting logic, campaign creation) is a plus
• Project management experience, with the ability to prioritize and manage multiple projects simultaneously, is a plus
• Strong analytical skills and the ability to interpret and act on data insights.
• Detail-oriented with a commitment to data accuracy and quality.
• A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities
• Excellent communication and collaboration skills, with the ability to work effectively across teams

ShopBackers' DNA

• Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
• Hunger - We value hard work, and having relentless drive.
• Speed - We move fast and have a bias for action, all to deliver maximum impact.
• Impact - We focus on results, always aiming for the best possible outcomes and timelines.
• Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Flow Day Thursday (1-day a week, optional to work from home or office)

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at [e-mail].

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