Regional Sales Manager

SAIC Motor Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading automotive company is seeking a Regional Sales Manager to drive sales performance in Kuala Lumpur. This role involves managing dealer relationships, achieving sales targets, and ensuring a high-quality customer experience. Ideal candidates will have a degree in Business or related fields and 5–8 years of experience in automotive sales. Strong leadership, analytical, and communication skills are essential. Benefits include a petrol card and subsidized meals.

Benefits

Season Parking

Petrol Card

Subsidized meal allowance

Qualifications

• 5–8 years of experience in automotive sales, dealer management, or regional sales roles.
• Strong understanding of automotive retail and dealer operations.
• Willing to travel extensively within the region.

Responsibilities

• Achieve regional sales targets for vehicles and accessories.
• Develop and implement regional sales plans.
• Ensure consistent delivery of excellent customer experience.
• Prepare regular reports on regional performance and challenges.

Skills

Sales performance management

Analytical skills

Relationship-building

Negotiation skills

Leadership

Education

Degree in Business, Marketing, Management

Tools

MS Office (Excel, PowerPoint)

CRM systems

Job description

To lead and drive sales performance within the assigned region, includes managing dealer networks, achieving sales targets, expanding market share, and ensuring excellent customer experience. Serves as the primary link between the company and its dealers, providing guidance, support, and direction to optimise sales operations and dealership performance.

2. Key Responsibilities

A. Sales & Business Performance

Achieve regional sales targets for vehicles, accessories, and related products.

Analyse sales trends, competitor activities, and market opportunities to propose strategic actions.

Develop and implement regional sales plans to drive growth and improve market share.

Monitor dealer order submissions, stock levels, and sales conversion rates.

Manage relationships with existing dealers and ensure adherence to company standards and policies.

Guide dealers on sales strategies, showroom operations, customer engagement, and sales processes.

Conduct regular dealership visits to review performance, identify gaps, and implement improvements.

Support dealer recruitment, onboarding, and capability-building initiatives.

C. Customer Experience & Quality Improvement

Ensure consistent delivery of excellent customer experience across all dealerships.

Address customer escalations and ensure quick resolution in coordination with dealers and internal teams.

Promote high standards of product knowledge, selling skills, and customer handling within dealer teams.

Coordinate and monitor regional promotional campaigns, new model launches, and brand activation activities.

Work closely with Marketing to ensure effective implementation of national and regional marketing initiatives.

Support dealers in localised marketing activities to drive traffic and lead generation.

E. Reporting & Analysis

Prepare and present regular reports on regional performance, challenges, and action plans.

Monitor KPI performance for each dealer and ensure continuous improvement.

Provide market feedback on customer preferences, pricing competitiveness, and product performance.

Collaborate with cross-functional teams including Marketing, Logistics, Aftersales, Finance, and Product Planning.

Provide coaching and guidance to dealer sales managers and frontline staff.

3. Requirements

Education & Experience

Degree in Business, Marketing, Management, or a related field.

5–8 years of experience in automotive sales, dealer management, or regional sales roles.

Strong understanding of automotive retail, dealer operations, and market dynamics.

Strong leadership and people management skills.

Excellent communication, negotiation, and relationship-building abilities.

Analytical, strategic-thinking, and problem-solving skills.

Proficient in MS Office (Excel, PowerPoint) and CRM systems.

Willing to travel extensively within the region.

BENEFITS

• Season Parking
• Petrol Card
• Subsidized meal allowance

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Regional Sales Manager?
• Are you willing to travel for this role when required?
• Do you have experience in a sales role?
• Which of the following Microsoft Office products are you experienced with?
• How many years of people management experience do you have?

Sime Darby Auto Bavaria Sdn Bhd - Auto Bavaria Retail

Balakong, Selangor, MY

4d ago

What can I earn as a Regional Sales Manager