Regional Marketing Manager - Malaysia/Philippines

Fortinet, Inc.; Kuala Lumpur; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading cybersecurity company is seeking a Regional Marketing Manager in Kuala Lumpur, Malaysia. The ideal candidate will have over 8 years of B2B marketing experience in the IT sector and will manage marketing initiatives across Pan APAC countries. Responsibilities include driving marketing campaigns, managing events, and collaborating with cross-functional teams to optimize marketing efforts. A strong background in integrated marketing and budget management is essential. Join a diverse and inclusive workplace committed to making a lasting impact.

Benefits

Attractive Total Rewards package

Diverse and inclusive work environment

Qualifications

• Minimum 8 years of experience in B2B marketing in the IT sector.
• Proven track record of driving integrated marketing campaigns.
• Experience managing field marketing programs and events.

Responsibilities

• Drive marketing initiatives in Pan APAC countries.
• Support demand generation and brand awareness activities.
• Manage and roll out key marketing activities and events.

Skills

B2B marketing experience

Integrated Marketing campaigns

Event management

Budget planning

Strong communication skills

Education

Bachelor's degree in marketing/business

MBA or advanced degree

Tools

Salesforce (SFDC)

Tableau

Job description

Location: Malaysia (Kuala Lumpur); Philippines (Manila)

Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Regional Marketing Manager to contribute to the success of our rapidly growing business.

As a Regional Marketing Manager, you will:

• Drive and work closely with Marketing and Sales stakeholders to support the development and implementation of effective marketing initiatives in Pan APAC countries.
• Support Demand Generation, Brand awareness and Thought leadership activities in the region, resulting in Marketing Generated Opportunities and Sales Pipeline.
• Responsible for building effective marketing plans to ensure effective follow-through and measurement of leads to optimize ROI of marketing budget.
• Manage and roll‑out key marketing activities and events in the region such as customer roadshows, trade exhibitions and sponsorship events.
• Conceptualise, plan and project‑manage large scale events from ideation to execution. Eye for events execution and contingency plans.
• Develop a customer advocate / Voice of the Customer (VoC) Program: Implement a program for customer success stories, case studies and testimonials.
• Collaborate with Cross‑Functional Teams: Work closely with Regional Marketing, Sales, Product Marketing, and customer support teams to ensure VoC initiatives are aligned with customer experience targets and business objectives.
• Provide timely reporting on Marketing Campaigns/Programs and Budget.

We Are Looking For:

An insightful and influential collaborator to join our team. We encourage you to apply for this position if you have the following qualities:

• Minimum 8 years of experience in B2B marketing in the IT Sector, preferably IT Security or Networking.
• Understanding of, and experience in, developing and managing field marketing programs (lead generation campaigns, nurturing campaigns, online advertising, events management, etc.) directly and through third‑party agencies.
• Proven track record and successes of driving Integrated Marketing campaigns (both Digital & Offline), with pipeline generation responsibilities and ownership.
• Ability to not only plan and organize but also execute effectively High touch/Major Account events and programs (Fortinet seminars, roadshows/workshops and conferences).
• Experience in budget planning and generate marketing reports based on Campaigns run. Experience in SFDC/Tableau reporting is essential.
• Extensive field marketing and events execution. Able to work under pressure and tight timelines.
• Positive attitude, strong work ethic, responsive, strong organization and communication skills.
• Marketing Leads bachelor’s degree in marketing/business Degree required, MBA or advanced degree preferred.
• Good written and verbal communication skills in English.
• Ability to assimilate technical knowledge.

Why Join Us:

At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial well‑being. Join us in bringing solutions that make a meaningful and lasting impact to our 660,000+ customers around the globe.

We will only notify shortlisted candidates.

Fortinet will not entertain any unsolicited resumes, please refrain from sending them to any Fortinet employees or Fortinet email aliases. Should any Agency submit any resumes to Fortinet, these resumes if considered, will be assumed to have been given by the Agency free of any related fees/charges.