Qualitative Director & Client Business Partner (SEA)

NielsenIQ; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading consumer intelligence company seeks a Qualitative Director & Client Business Partner to lead business development for qualitative opportunities and client engagements. The ideal candidate has over 12 years of experience in qualitative research, strong client management skills, and the ability to deliver impactful insights through storytelling. This role offers a flexible working environment and rich benefits.

Benefits

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Qualifications

• 12+ years of proven research experience in Qualitative Research.
• Expert knowledge of qualitative research methodologies.
• Excellent written & verbal communication skills.

Responsibilities

• Lead Business Development for Qualitative opportunities.
• Develop and present proposed solutions to clients.
• Ensure compliance with revenue systems.

Skills

Qualitative research techniques

Client management

Analytical presentation skills

Storytelling skills

Education

Bachelor Degree

Tools

Microsoft Excel

PowerPoint

Salesforce

Job description

Company Description

At NIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.

Job Description

The Qualitative Director & Client Business Partner will lead the Business Development for Qualitative opportunities on targeted accounts and the Consumer Insights (Qualitative) projects being brought into the business. The successful candidate will proactively generate positive engagement and meaningful dialogues regularly with senior decision makers in the identified prospective clients by understanding their business needs, maintaining a trusted relationship and propose solutions to answer those needs.

• Responsible for an annual revenue target to be executed / developed through new business in the year.
• Work together with Vertical Leaders / Customer Success Teams and independently identifying and addressing client’s business issue or project brief, with the support from the technical teams proposing the right & relevant solution. This includes developing & presenting the proposed solution to clients.
• Further foster strategic clients’ relationship with detailed account plans to cross sell or introduce new services, with the aim to provide impactful solutions to clients’ business issues and how we grow the key prospective clients strategically and structurally.
• Lead/participate in the contract negotiation process to ensure “win/win”
• Provide ideas and thoughtful insights into new ideas and initiatives for clients, showing competency in Thought Leadership
• Accountability for the relevant KPIs; continuous monitoring of actual versus budgeted performance
• Review and finalised draft designs (ie proposals, tools, analytic plans, reports, workshops)
• Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients through insightful and actionable recommendations
• Develop and deliver workshops, thought leadership and other client facing deliverables as appropriate
• Team resource management leading to on time delivery & meeting quality expectations
• Strong collaboration with Vertical Leaders / Customer Success and the existing Qual Team
• Drive company initiatives and reinforce key messages
• Effectively manage NIQ business processes relative to revenue and expense management
• Full compliance with our costing, leads, pipeline and revenue systems in timely manner

Qualifications

• Bachelor Degree is required
• 12+ years of proven research experience in Qualitative Research across diverse categories such as FMCG, Telecoms, Finance
• Expert knowledge of qualitative research techniques and methodologies (including but not limiting to focus groups, in-depth interviews, ethnography, and observations).
• Able to articulate valuable insights into powerful and impactful reports
• An attitude of the doer and passionate about making a difference
• Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization.
• Proficient in Microsoft Excel & PowerPoint, familiar with Sales Loft, PBI, Salesforce alike
• Ability to draw insights and good story telling skills
• Excellent written & verbal communication skills

Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit the diversity page at NIQ.