Performance Marketing Specialist

Emax Beaute International; Kuala Lumpur; On-site; MYR 50,000 - 75,000; Full time

Job summary

A fast-growing beauty and wellness group in Kuala Lumpur seeks a Performance Marketing Specialist to lead its e-commerce and digital growth initiatives. This role focuses on driving online sales through various platforms like Shopee and Lazada, optimizing marketing campaigns, and enhancing customer retention strategies. The ideal candidate has 3-5 years of relevant experience in digital marketing and strong analytical skills to turn data into actionable insights. Join a team that values innovation and results.

Benefits

Hands-on experience in digital growth

Fast-paced and innovative team environment

Qualifications

• 3-5 years of experience in e-commerce or digital marketing.
• Hands-on experience with Shopify and digital advertising platforms.
• Strong analytical skills with a proactive and solution-oriented approach.

Responsibilities

• Drive online sales via the Upbound website and other marketplaces.
• Manage Meta and TikTok Ads campaigns for user acquisition.
• Build CRM flows to enhance customer retention and lifetime value.

Skills

E-commerce

Digital marketing

Data analytics

CRM tools

Creativity

Proactive mindset

Tools

Shopify

GA4

Meta Ads

TikTok Ads

Job description

Are you a growth‑driven marketer who loves turning data into results? At Emax Beauté International we’re seeking a Performance Marketing Specialist to drive our e‑commerce and digital growth across multiple platforms. If you thrive in a fast‑paced, innovative environment and are eager to make a real impact, this role is for you!

What You’ll Do

E‑Commerce Growth

• Own and grow online sales via the Upbound website and marketplaces like Shopee, Lazada, and Amazon (as we expand).
• Optimise product listings, bundles, pricing strategies, and promotions.
• Run A/B tests on landing pages and checkout flows to maximise conversions.

Digital Acquisition

• Manage or coordinate with agencies/media buyers on Meta, TikTok, and Google Ads campaigns.
• Explore and test new digital channels, including affiliate marketing, search, and retargeting.
• Monitor CAC/ROAS and propose smart budget reallocations to improve campaign efficiency.

Retention & Customer LTV

• Build CRM flows via email, SMS, and WhatsApp to drive repeat purchases.
• Launch replenishment campaigns such as 30‑day reorder nudges or subscription pushes.
• Segment users into first‑time, repeat, and high‑value customers to deliver personalised offers.

Analytics & Reporting

• Own dashboards in GA4, Shopify, and marketplace BI tools.
• Track weekly KPIs: CAC, ROAS, AOV, Repeat Rate, LTV.
• Turn data into actionable insights to scale, optimise, or retire campaigns.

Growth Experiments

• Run rapid experiments: new bundles, flash sales, landing pages, referral codes.
• Document results and build repeatable playbooks to scale what works.

Why Join Emax Beauté International

• Be part of a fast‑growing beauty & wellness group with leading brands.
• Work with a team that values innovation, results, and a people‑first culture.
• Hands‑on experience across all aspects of digital growth, e‑commerce, and retention marketing.

Who We’re Looking For

• 3‑5 years of experience in e‑commerce, digital marketing, CRM, or growth marketing (FMCG, wellness, or consumer goods experience preferred).
• Hands‑on experience with Shopify (or similar platforms), GA4, Meta/TikTok Ads, and CRM tools.
• Strong analytical skills and an owner’s mindset: proactive, resourceful, and solution‑oriented.
• Creative, self‑driven, and ready to thrive in a lean, fast‑moving team.

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