Performance Marketing Manager (Digital)

AYP; Remote; MYR 150,000 - 200,000; Full time

Job summary

A digital marketing firm is seeking a performance marketing specialist to oversee all paid media initiatives, including Google Ads and Facebook Ads. The role demands an advanced understanding of ads management tools and a solid background in analytics. Responsibilities include strategizing campaigns, driving user acquisition, and optimizing budgets for the best ROI. Ideal candidates will have hands-on experience in digital marketing, particularly in B2B, and must be adaptable in a fast-paced environment. This role is remote-friendly.

Qualifications

• Advanced knowledge & experience in Ads management tools for various platforms.
• Solid experience with Google Analytics.
• Ability to prioritize, meet deadlines and be adaptable.

Responsibilities

• Create & execute a strong performance marketing strategy.
• Drive user acquisition and business growth.
• Conduct A/B tests to optimize campaigns.

Skills

Advanced knowledge in Ads management tools

Experience with marketing analytics tools

Hands-on experience in SEMrush

Strong analytical skills

Experience in Digital Marketing for B2B

Experience Running Digital Campaign Across SE Asia / APAC Region

Job description

Location: Malaysia / Singapore / Indonesia / Philippines, etc (Remote Possible)

Main Role

• In charge of all paid media, including Google Ads, Facebook Ads, Linkedin, YouTube, and other platforms as needed.

Objectives

• Take ownership of paid media campaigns such as Google ads & Facebook ads

• Develop strategic paid campaign structure and budgeting across all target audiences and platforms

• Improve performance of paid campaigns and increase monthly MQLs

Key Results

• Set-up AYP in-house Google Ads account

• Work with digital marketing executive to allocate budget and launch strategically targeted paid campaigns to target segments

• Work with team to structure a/b testing, create new ad copy for various target markets, and continuously optimise all paid campaigns

Deliverables

• Set up of ad accounts on various platforms

• Research and segmentation of target audiences

• Creation and set up of various ad types, including search, display, video, and native

• Set up marketing, advertising and performance goals for the brand

Job Description

• Create & execute a strong performance marketing strategy

• Provide data-driven research and insights to achieve marketing objectives

• Drive user acquisition and business growth for online channels

• Understand products, competition and customers insight

• Source and implement keywords and measure keyword performance

• Develop ad copy according to best practices for each platform

• Work with creative team to create campaign assets for digital paid media campaigns

• Conduct A/B tests to constantly iterate and test campaign variants, identify insights, creative strategies and targeting to drive marketing spend efficiency

• Work closely with agency and /or internal web team in website optimisation to enhance website performance and performance tracking

• Perform website content update and landing page creation

• Allocate budgets and analyse and recommend modifications to ad spends

• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers

• Manage ad placements, target the relevant interests and topics and use Google’s in-market audiences

• Set acquisition and growth targets for marketing teams spread across various channels such as social, search, paid search, mobile, display, etc.

• Tweak strategies and budgets based on current performance to maximize ROI

• Scope out and identify new platforms, tools and systems to improve performance

• Identify pain points to creatively improve non-performing areas

Skills / Requirements

• Advanced knowledge & Experience in Ads management tools for various platforms, such as Google Ads, Facebook Ads, & LinkedIn ads, with successful track record

• Solid experience with marketing analytics tools such as Google Analytics

• Hands‑on experience in tools such as SEMrush

• Ability to prioritize, meet deadlines and be adaptable and focused

• Strong analytical skills and a data‑driven approach to problem‑solving

• Experience in Digital Marketing for B2B

• Experience Running Digital Campaign Across SE Asia / APAC Region