Performance Marketer, new brand launch (FMCG, Malaysia)

Blood; Selangor; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A challenger consumer brand based in Malaysia is seeking a Performance Marketer to own performance marketing for the new No Days Off baby diaper line. This role demands creativity and analytical skills, tasked with planning, executing, and optimizing marketing campaigns across multiple digital platforms. Candidates should have 2–5 years of experience in performance marketing, particularly in FMCG or consumer brands, along with hands-on skills in Meta Ads and TikTok Ads. Join a dynamic team to impact the brand's growth trajectory.

Benefits

Flexible working environment

Growth opportunities

Dynamic team culture

Qualifications

• 2–5 years of experience in performance marketing, preferably in FMCG or consumer brands.
• Strong hands-on experience with performance marketing platforms.
• Proven ability to plan compelling performance-driven content.

Responsibilities

• Plan performance-driven content angles and messaging.
• Own end-to-end performance marketing across multiple platforms.
• Continuously analyze performance metrics and test creatives.

Skills

Performance marketing

Content planning

Data analysis

Meta Ads

TikTok Ads

Shopee CPC Ads

Job description

Who are we?

Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.

We’re now launching No Days Off, a baby diaper brand backed by the same obsessive focus on our customers’ needs, product performance and innovation, and we’re building a core team to build this brand from the ground up!

Who we’re looking for / The role

We are looking for a hands-on Performance Marketer to execute all performance marketing for the No Days Off brand. This person will be responsible for planning, executing and optimizing all content and media for the brand across Singapore and Malaysia.

This is a high impact and high ownership role, which will directly determine our growth trajectory post-launch. The role will report directly to the brand launcher for No Days Off.

Core Responsibilities

Content & Creative Planning

• Plan performance-driven content angles, formats, and messaging (UGC, testimonials, education, offers, etc.)
• Work closely with internal teams to brief, test, and iterate on creatives
• Translate performance data into clear creative learnings and next steps

Performance & Media Planning

• Own end-to-end performance marketing for No Days Off across platforms (e.g. Meta, TikTok, Google, marketplaces where relevant)
• Plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
• Manage budgets, pacing, and ROAS targets while balancing growth and efficiency

Experimentation & Optimisation

• Design and run structured tests (audiences, creatives, hooks, offers, landing pages)
• Continuously analyse performance metrics (CPA, ROAS, CTR, CVR, LTV, etc.)
• Identify opportunities to double down and/or fix underperforming campaigns

Reporting & Insights

• Track and report weekly/monthly performance results with clear insights
• Share actionable recommendations with the broader team
• Use data to inform product positioning, promotions, and messaging

Skills & Qualifications

1. 2–5 years of experience in performance marketing (FMCG, consumer brands preferred)
2. Strong hands-on experience with Meta Ads, TikTok ads and marketplace ads e.g. Shopee CPC ads
3. Proven ability to plan content for performance; bonus if you’re comfortable starring in your own ads!
4. Comfortable working with data, dashboards, and performance metrics
5. Experience managing budgets and optimising for conversions or revenue

A bit more about us

• Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women and parents, as well as experience unique learnings first-hand as we scale up
• Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
• Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
• Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
• We’re committed to your growth as well — offering unique learning opportunities and progression as we scale

Why Join Us?

• High Impact: Be part of the core nucleus team for the launch of a new challenger brand.
• Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.
• High Ownership: Get to see your own ideas fully planned and executed end-to-end, learn, adapt, and go again!

Career Growth Potential

• In the short term to medium term, you will develop your ability to execute on end-to-end performance marketing for a high-growth brand
• In the longer-term, there will be opportunities for you to scale and lead the performance marketing team within No Days Off, or explore opportunities within Blood to deepen your performance marketing expertise in a scaled setting

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women and parents in Southeast Asia.

If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.