Paid Ads Specialist - Remote

LESTARS MANAGEMENT CONSULTANCY; Malaysia; Remote; MYR 60,000 - 80,000; Full time

Job summary

A digital media buying firm in Malaysia is hiring a Paid Media Specialist to manage and optimize campaigns on platforms like Google and Meta. Ideal candidates have 3+ years of experience, strong data analysis skills, and the ability to work remotely with flexible hours. This role offers a top-tier salary along with performance bonuses and professional development support.

Benefits

Top-tier salary + performance bonuses

100% remote work with flexible hours

Professional development support

Qualifications

• 3+ years of experience in paid media buying, with clear performance results.
• Deep understanding of one of the platforms: Google Ads, Meta Ads, TikTok Ads, or Kwai.
• Strong data analysis skills using platform dashboards and tools.

Responsibilities

• Manage and optimize paid media campaigns across platforms.
• Set up campaign structures and audience targeting.
• Continuously monitor performance and make strategic adjustments.

Skills

Paid media buying

Data analysis

Communication skills

Tools

Google Ads

Meta Ads

Google Analytics

Job description

About Us

We are a fast-growing digital media buying company that empowers brands to scale profitably through intelligent, data-driven advertising. Our mission is to help clients exceed their marketing KPIs by running highly optimized campaigns across top platforms like Google, Meta (Facebook/Instagram), TikTok, and Kwai. We combine performance marketing expertise with creative strategy and automation, ensuring our clients see measurable and consistent growth.

Role Overview

We're hiring a Paid Media Specialist with + years of proven experience in managing and optimizing advertising. You should have hands‑on expertise in at least one major platform—Google Ads, Meta Ads, TikTok Ads, or Kwai—and a strong track record of delivering results against aggressive performance targets (e.g., CPA, ROAS, CPL). This is a remote‑first position with flexible working hours, designed for high‑performing individuals who thrive independently and take ownership of campaign success.

Key Responsibilities

• Manage and optimize paid media campaigns across one or more platforms: Google, Meta, TikTok, or Kwai.
• Set up campaign structures, audience targeting, budgets, and tracking systems.
• Continuously monitor performance and make strategic adjustments based on data insights.
• Deliver on key performance goals such as ROAS, CPA, CTR, and conversion rates.
• Conduct creative testing and audience experimentation to find winning combinations.
• Prepare detailed performance reports and communicate results to internal teams or clients.
• Stay updated with the latest trends and platform updates to maintain a competitive edge.
• Collaborate with creative and tech teams to improve ad assets and conversion flows.

Qualifications

• 3+ years of experience in paid media buying, with clear performance results.
• Deep understanding of at least one of the platforms: Google Ads, Meta Ads, TikTok Ads, or Kwai.
• Strong data analysis skills using platform dashboards and tools like Google Analytics.
• Ability to work independently, take initiative, and hit aggressive performance goals.
• Excellent communication skills for internal collaboration and external reporting.
• Comfortable working remotely and managing your own schedule.

Nice to Have

• Experience managing campaigns across multiple platforms.
• Familiarity with tools like Google Tag Manager, Looker Studio, or automation platforms (e.g., n8n).
• E-commerce or game campaign experience.
• Creative thinking for ad copy and visual direction.
• Fluency in multiple languages is a plus (especially for global campaigns).

What We Offer

• Top‑tier salary + performance bonuses
• 100% remote work with flexible hours
• Opportunity to work with global brands and high-growth campaigns
• Professional development support and tools
• Collaborative and supportive team culture without micromanagement