MCN Growth & Influencer Network Lead

Sea Preferred SDN BHD; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading media and influencer company in Kuala Lumpur is seeking a professional to lead their Multi-Channel Network business. The role involves developing operational strategies, managing influencers, and optimizing content across platforms like TikTok and Instagram. Candidates should hold a degree in Marketing or a related field, with 2-3 years in content operations. Strong data analysis and team management skills are essential. The company offers a dynamic environment focused on growth and innovation.

Qualifications

• Bachelor’s degree or above; major in Marketing, Communications, Media, or Advertising preferred.
• At least 2-3 years of experience in MCN, content operations, or related management roles.
• Familiar with MCN operating models, influencer management processes, and platform algorithms.

Responsibilities

• Develop overall MCN operational strategy, annual growth targets, and execution plans.
• Responsible for recruiting, contracting, training, and managing influencers/KOLs/KOCs.
• Improve content quality and exposure; optimize traffic growth strategies.
• Manage multi-platform account operations (TikTok / Xiaohongshu / Instagram).
• Oversee the short‑video production process, including topic selection, scripting, filming, editing, and publishing.
• Drive commercialization models such as livestream e‑commerce, seeding campaigns, and brand partnerships.
• Coordinate cross‑department collaboration to ensure projects are delivered on schedule.
• Conduct data analysis and performance reviews to optimize strategies.
• Responsible for external business partnerships, resource expansion, and platform communication.

Skills

Content planning

Data analysis

Team management

Communication

Decision-making

Stress management

Education

Bachelor’s degree in Marketing, Communications, Media, or Advertising

Job description

A leading media and influencer company in Kuala Lumpur is seeking a professional to lead their Multi-Channel Network business. The role involves developing operational strategies, managing influencers, and optimizing content across platforms like TikTok and Instagram. Candidates should hold a degree in Marketing or a related field, with 2-3 years in content operations. Strong data analysis and team management skills are essential. The company offers a dynamic environment focused on growth and innovation.