Marketing Technology Specialist

2X; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A prominent marketing firm in Kuala Lumpur is seeking a Marketing Technology Specialist to bridge the gap between the marketing function and technology. The successful candidate will manage marketing tech platforms, support operations in Marketing Automation and CRM systems, and enhance data management processes. This role requires strong analytical skills and proficiency in various digital tools. The ideal applicant holds a relevant Bachelor's degree and has 2-5 years of operational experience.

Qualifications

• 2-5 years of relevant work experience in operations support.
• Strong communication skills to collaborate with cross-functional team.
• Demonstrated interest in continued skills development in digital marketing and analytics.
• Detailed-oriented, methodical and structured approach to work.

Responsibilities

• Troubleshoot issues relating to data errors and platform inconsistencies.
• Support operations in Marketing Automation and CRM platforms.
• Maintain analytics tracking and implement best practices.
• Serve as product evangelist for digital marketing platforms.

Skills

Communication skills

Analytical abilities

Attention to detail

Problem-solving

Interest in digital marketing

Education

Bachelor's degree in Information Technology, Engineering or Data Analytics

Tools

CRM

Marketing Automation platforms

Microsoft Office Suite

CSS

HTML

JavaScript

SQL

Job description

Group Company

2X Malaysia

Designation

Marketing Technology Specialist

Office Location

Kuala Lumpur (Office)

Position Description

The Marketing Technology Specialist serves as a crucial link between marketing function of a business and technology. The role requires the ability translate that marketing vision to a technology implementation to deliver on marketing goals. This position plays a critical role in the configuration, usage and support of the marketing technology platforms used for campaign and data management.

Primary Responsibilities

• Troubleshoot issues as they arise from various business partners relating to data errors, system workflows, and platform inconsistencies
• Support essential marketing operations initiatives in Marketing Automation platforms and CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Maintain the daily operations of Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation platforms
• Maintain analytics tracking in digital marketing platforms, implement best practices, add/edit analytics tracking pixels as needed.
• Leverage automation to improve processes and productivity and make recommendations to support an organization scaling at rapid pace.
• Serve as super user and product evangelist for digital marketing platforms

What do you need to succeed?

• Bachelor's degree in Information Technology, Engineering or Data Analytics and/or with 2 – 5 years of relevant work experience in operations support.
• Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.
• Strong communication skills to collaborate with cross-function team.
• Detailed-oriented, methodical and prefers a structured way of getting things done.
• Able to consistently meet deadlines and problem-solve with strong attention to detail.
• Strong analytical abilities to troubleshoot issues that arises from the smallest causes
• Strong interest in researching and learning new skills and digital systems.
• Proficiency in Windows, Microsoft Office Suite; comfort working in Excel.
• Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.), CSS, HTML, Javascript, SQL is a strong advantage.