Marketing - Senior Executive

FUJIFILM; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading imaging solutions company in Selangor is seeking a Marketing Specialist to manage 360-degree marketing efforts. This role involves market research, campaign strategy development, and customer relationship management. Ideal candidates should possess a Bachelor's degree in Marketing or related fields, along with 3-5 years of experience in marketing. Proficiency in tools like Google Analytics is preferred. The position offers opportunities for creativity and collaboration with cross-functional teams.

Qualifications

• 3-5 years of experience in 360-degree marketing.
• Proficiency in online and offline marketing channels and tools.
• Strong understanding of marketing principles and strategies.

Responsibilities

• Conduct thorough market research to identify latest trends.
• Assist the Marketing Manager in developing marketing strategies.
• Support in building relationships with customers.

Skills

Market Research & Analysis

Campaign Strategy

Customer Relationship Management

Reporting & Analytics

Creative Thinking

Project Management

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Google Analytics

Marketing automation platforms

Job description

This position is handle the 360-degree marketing for Imaging Solution Department.

Job Responsibilities

• Market Research & Analysis: Conduct thorough market research to identify latest trends, competitor activities, and customer preferences. Leverage data-driven insights to refine marketing strategies and ensure effective targeting.
• Campaign Strategy & Project Management: Assist the Marketing Manager in developing and executing marketing strategies. Manage projects from concept to delivery, ensuring campaigns are executed on time and effectively.
• Customer Relationship Management: Support in building and nurturing relationships with both new and existing customers through targeted campaigns, driving customer acquisition and repeat business.
• Reporting & Analytics: Monitor and analyze the performance of marketing campaigns. Prepare and present regular reports on campaign effectiveness, customer behavior, and ROI, adjusting strategies based on data-driven insights.
• Collaborative Leadership: Work closely with cross-functional teams (sales team, marketing teams in other business units, design team, etc) to ensure marketing efforts align with overall business objectives and customer needs.
• Content Development: Plan and oversee the creation of engaging content for digital channels, including websites, social media, email campaigns, and print materials, ensuring alignment with brand voice and objectives.
• Compliance: Ensure all marketing activities (both online and offline) adhere to relevant industry regulations and company policies.
• Other Duties: Perform other tasks as assigned by the superior.

Job Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Preferable candidate with 3-5 years of experience in 360-degree marketing.
• Proficiency in both online and offline marketing channels and tools, with knowledge of SEO & SEM optimization being a plus.
• Proficiency in marketing software and tools (e.g., Google Analytics, marketing automation platforms) is a plus.
• Strong understanding of marketing principles and strategies.
• Excellent verbal and written communication skills.
• Analytical mindset, with the ability to interpret data and make data-driven decisions.
• Creative thinking and the ability to innovate and think outside the box.
• Strong project management skills and keen attention to detail.
• Ability to work independently as well as collaboratively within a team.
• Willingness to travel with own transport for trade shows, events, and meetings.
• Demonstrated ability to meet deadlines and thrive in a fast-paced environment.