Marketing Manager / Marketing Executive (Fashion E-Commerce)

Desince; Kapar; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading fashion e-commerce firm in Malaysia is seeking a Marketing Manager or Executive. This full-time role includes developing marketing strategies, content creation, performance analysis, and team leadership. The ideal candidate will have 1-3 years of relevant experience and possess strong creative and analytical skills. The company offers a competitive salary, benefits, and opportunities for career growth in a supportive environment.

Benefits

Additional leave

Free parking

15% staff discount on products

Insurance & medical coverage

Monthly lunch gathering

Annual salary increment

Company-provided laptop

Opportunities for career growth

Qualifications

• 1-3 years of experience in digital or e-commerce marketing.
• Strong creative and analytical abilities.
• Basic writing skills and familiarity with social media.

Responsibilities

• Develop monthly and quarterly marketing plans.
• Set creative direction for content.
• Monitor performance using analytics dashboards.
• Manage influencers and UGC collaborations.
• Oversee major campaigns and coordinate with teams.

Skills

Digital marketing

Creative direction

Analytical skills

Job description

Marketing Manager / Marketing Executive (Fashion E-Commerce)

WHO ARE WE? Desince Sdn. Bhd. was founded in 2016 with a strong desire to provide the best resources to the e-commerce industry. We continuously improve and innovate to deliver a futuristic shopping experience to our consumer groups. After years of development, Desince is now one of the leading e-commerce players in Malaysia — and we are committed to ongoing growth and contribution in the industry.

WHAT DO WE SELL? A full range of fashion-related products, from men’s to women’s, covering both formal and casual wear.

EMPLOYEES 80 – 90 staff

COMPANY ACHIEVEMENTS

Invited Speaker - Shopee Seller Summit, 2023

Top 2 Baby & Kids Seller - TikTok Shop Summit, 2024

2nd Runner-Up - SIDEC Top E-Commerce Merchant Awards, 2024

Top 2 Menswear Seller - TikTok 12.12 Year End Sale, 2024

JOB OVERVIEW

We are hiring for the Marketing Department. Successful candidates will be placed as either Marketing Manager or Marketing Executive based on experience and assessment. This role covers the spectrum of marketing from strategic planning, creative direction, and team leadership (Manager level) to content creation, posting schedules, and execution (Executive level).

KEY RESPONSIBILITIES

Develop monthly and quarterly marketing plans aligned with company goals.

Shape brand positioning and identify new growth opportunities.

Plan integrated campaigns suited to each channel’s strengths.

2. Content Creation, Direction & Management

Set creative direction for video, photo, and written content.

Approve scripts, moodboards, captions, and design concepts.

Ensure consistent brand identity across Men, Women, Kids & Muslimah categories.

Produce short-form videos (OOTD, BTS, trending sounds).

Create photo content for lookbooks, styling guides, flatlays, and outfit inspirations.

Schedule and upload content based on the marketing calendar.

Support content production for lifestyle and fashion storytelling.

Assist with community engagement when required.

Identify and evaluate new digital platforms relevant to fashion and e-commerce.

Develop strategies to build presence and content for emerging platforms.

Guide content direction tailored to each new platform’s behaviour.

Support content production and posting for newly adopted platforms.

Adapt content style and format according to platform trends.

4. Performance & Data Analysis

Monitor performance using analytics dashboards and reporting tools.

Analyse content and campaign results (engagement, views, conversion).

Provide weekly reports and recommend improvements.

Suggest content ideas based on trends and results.

5. Influencer & UGC Management

Manage influencers, creators, and UGC collaborations.

Plan and execute seeding programmes.

Track deliverables and maintain creator performance records.

Reach out to creators for seeding and collaborations.

6. Campaign Execution & Support

Oversee major campaigns (11.11, 12.12, Raya, CNY, Payday).

Coordinate with Procurement, Creative, Warehouse, and Sales teams.

Ensure accuracy of product information, stock levels, and messaging.

Prepare materials for promotions and seasonal campaigns.

Assist with WhatsApp posters, lookbooks, and product highlights.

7. Team Leadership & Department Setup

Prepare marketing workflows, SOPs, and structure for future team expansion.

Train and guide new team members when the department grows.

Act as the point person for coordinating with other departments.

8. Ad-Hoc Responsibilities

Handle any additional tasks or assignments as required by management.

REQUIREMENTS

1-3 years digital or e-commerce marketing experience.

Strong creative and analytical abilities.

Basic writing skills and social media familiarity.

Fast-paced, detail-oriented, and organized.

Leadership experience preferred (for Manager role).

BENEFITS

Additional leave

Free parking

15% staff discount on Desince products

Insurance & medical coverage (including panel clinic)

Medical benefits

EPF / SOCSO / EIS / PCB

Monthly lunch gathering treat

Company trips & staff activities

Annual salary increment

Yearly bonus

Company-provided laptop and necessary devices

Positive company culture and supportive working environment

Opportunities to grow and build a long-term career with us

JOB TYPE

Full-time, Permanent

SALARY

RM3,000.00 – RM8,000.00 per month (Based on Position & Experience)

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