Marketing Manager (Global)

Nasty Holding Sdn Bhd; Petaling Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

A fast-growing consumer brand is seeking a Marketing Manager to lead end-to-end marketing campaigns and drive growth across various platforms. You will manage a team while developing strategies focused on trade marketing and consumer engagement. Candidates should have 6-10 years of relevant experience, strong leadership skills, and a background in budget management. An excellent opportunity to shape marketing strategies in a dynamic environment.

Qualifications

• 6-10 years of marketing or trade marketing experience, preferably in FMCG or regulated categories.
• Strong background in sell-in, sell-thru, and sell-out marketing.
• Proven success managing distributors, retailers, and channel partners.

Responsibilities

• Lead end-to-end marketing campaigns and trade activations.
• Define GTM strategies for new product launches.
• Develop POSM plans and merchandising strategies.

Skills

Marketing Strategy Development

Trade Marketing

Consumer Engagement

Budget Management

Leadership

Communication Skills

Education

Bachelor's degree in Marketing, Business, or related field

MBA or equivalent advanced degree

Certifications in digital marketing, analytics, or related fields

Job description

About the job Marketing Manager (Global)

About Us

We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement.

The Role

As Marketing Manager, youll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team.

What Youll Do

Define GTM strategies for new product launches and brand campaigns.

Draft campaign briefs covering objectives, audiences, budgets, channels, and timelines.

Deliver integrated campaigns across offline, digital, and community platforms.

2. Trade Marketing & Retail Activation

Own the annual/seasonal trade activation calendar.

Develop POSM plans, merchandising strategies, and retailer incentive programs.

Support distributors and retail partners to maximize visibility and sales.

3. Consumer & Community Engagement

Build and grow audiences on Telegram, Instagram, and relevant communities.

Lead brand activations such as events, sampling, and partnerships.

Collaborate with ambassadors, KOLs, and partner networks for advocacy.

Manage and mentor Marketing Executives and a Copywriter.

Align marketing execution with creative, digital, and sales activation teams.

Work cross-functionally to ensure campaigns deliver measurable impact.

Monitor performance, consumer trends, and competitor activities.

Deliver monthly reviews with insights and recommendations.

Ensure strategies stay agile within FMCG and regulated industry dynamics.

What Youll Bring

610 years of marketing, trade marketing, or consumer activation experience (FMCG / lifestyle / regulated categories preferred).

Strong background in sell-in, sell-thru, and sell-out marketing.

Proven success managing distributors, retailers, and channel partners.

Budget management skills with commercial and ROI focus.

Leadership ability to grow and inspire a marketing team.

Excellent communication, presentation, and stakeholder management.

Experience with consumer communities, influencer/KOL partnerships, and integrated campaigns.

Education & Qualifications

Bachelors degree in Marketing, Business, or related field.

MBA or equivalent advanced degree is a plus.

Certifications in digital marketing, analytics, or related fields are valued.

This position is for a subsidiary company within our group of companies.