Marketing Manager (Fintech)

BID Operations Sdn. Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic operations firm in Kuala Lumpur is seeking a skilled Regional Marketing Manager to lead its marketing strategies. This role involves developing tailored marketing plans, managing a regional team, and leveraging market research for decision-making. The ideal candidate should have a bachelor's degree and 5-7 years of marketing experience, preferably in gaming or financial sectors. The position offers opportunities for career growth while enhancing brand presence across various channels.

Benefits

Opportunities for career growth

Qualifications

• 5 - 7 years of experience in marketing, with a proven track record in campaign development.
• Experience in gaming or financial industry preferred.
• Proficiency in market research and data analysis.

Responsibilities

• Develop and execute marketing plans tailored to a specific region.
• Design and lead multi-channel campaigns across various platforms.
• Collaborate with global product teams for market-specific strategies.
• Manage and mentor the regional marketing team.
• Monitor market trends and competitor activities.

Skills

Leadership

Communication

Market research

Data analysis

Strategic thinking

Campaign management

Education

Bachelor's degree in marketing, business, or a related field

Job description

BID Operations Sdn. Bhd. – Kuala Lumpur, Kuala Lumpur

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

About the role:
A regional marketing manager develops and implements marketing strategies for a specific geographic area, which includes managing regional teams and budgets, analyzing local market trends, and adapting global campaigns for regional audiences. Key responsibilities include overseeing localized advertising, collaborating with sales teams, and tracking campaign performance to drive sales and increase brand awareness. This role requires a combination of marketing expertise and leadership skills.

Key Responsibilities:

• Develop and execute marketing plans tailored to a specific region, ensuring they align with the company's overall goals.
• Design and lead full-funnel, multi-channel campaigns that blend public relation, digital, social, events, and partnerships-measuring performance and optimizing for ROI.
• Architect and execute localized social strategies across platforms like TikTok, Instagram, LinkedIn, X, YouTube, Kakao, and LINE to drive engagement and acquisition.
• Collaborate with global product teams to craft compelling, market-specific messaging and go-to-market strategies that drive adoption and growth.
• Adapt global marketing strategies and messaging to resonate with the local market, considering cultural nuances and consumer behavior.
• Manage and mentor the regional marketing team, providing guidance and direction to achieve marketing objectives.
• Work closely with sales teams to develop integrated strategies that support regional sales targets and drive pipeline growth.
• Conduct market research and analyze trends, competitor activity, and consumer needs within the region to identify opportunities.
• Track and analyze the performance of marketing campaigns, using data to measure ROI and optimize future strategies.
• Oversee and manage the marketing budget for the region, ensuring efficient allocation of resources.

Requirements

• A bachelor's degree in marketing, business, or a related field.
• At least 5 - 7 years of experience in marketing, management, with a proven track record of developing and executing successful campaigns. Experience in gaming or financial industry preferred.
• Strong leadership, communication, and team management skills are essential for leading regional efforts.
• Proficiency in market research, data analysis, and campaign performance tracking is crucial.
• Strategic thinking: The ability to align regional activities with broader business objectives and make data-driven decisions.
• Knowledge of various marketing channels, including digital, print, and events, is necessary.
• Opportunities for enriching career growth, including exposure to regional contexts