Marketing Manager - Esports

Gateway Search; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading gaming and esports company in Malaysia is seeking an experienced Esports Marketing Manager. This role involves executing marketing campaigns, managing content, and engaging the community around major esports leagues. The ideal candidate will have 2-4 years of experience in marketing, especially within entertainment or gaming, and possess strong project management skills. Proficiency in Bahasa Malaysia is preferred. This opportunity allows for creativity and collaboration with various partners.

Qualifications

• 2–4 years of marketing experience in entertainment, lifestyle, gaming, or esports.
• Strong project management skills.
• Execution-focused, organized, collaborative, and solution-oriented.

Responsibilities

• Execute end-to-end marketing campaigns for national and regional esports programs.
• Coordinate with internal teams and external partners for rollout of assets.
• Develop and manage content plans and community-driven initiatives.

Skills

Project management

Collaboration with creators

Knowledge of youth culture in Malaysia

Job description

Esports Marketing Manager (Malaysia)

Leading Gaming & Esports Publisher

We’re looking for a hands-on marketer to drive campaigns for major esports leagues and IPs in Malaysia. You’ll execute 360° marketing initiatives, manage content and community engagement, and support partner activations that bring fans closer to the action.

What You’ll Do

• Execute end-to-end marketing campaigns for national and regional esports programs.
• Coordinate with internal teams and external partners to ensure smooth rollout of assets and activations.
• Develop and manage content plans, social engagement, and community-driven initiatives.
• Collaborate with creators, teams, and streamers to spark conversation and fan participation.
• Support partner activations, on-ground events, watch parties, contests, and promotional pushes.
• Track performance metrics and apply insights to optimize future campaigns.

What You Bring

• 2–4 years of marketing experience in entertainment, lifestyle, gaming, or esports.
• Strong project management skills and the ability to deliver in a fast-paced environment.
• Experience working with creators, agencies, teams, or fan communities.
• Execution-focused, organized, collaborative, and solution-oriented.
• Understanding of Malaysian youth culture and online trends is a plus.
• Proficiency in Bahasa Malaysia (spoken/written) preferred.