Marketing Manager

Smart Paint Manufacturing Sdn Bhd; Ulu Tiram; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading Malaysian paint manufacturer is seeking a Marketing Manager to lead brand growth and marketing strategies. The role involves developing brand strategy, executing marketing campaigns, and overseeing content creation. Candidates should have a Bachelor’s degree in marketing or related fields, with at least 5 years of experience in the FMCG or coatings industries. Strong proficiency in Adobe tools and leadership skills are essential, along with the ability to communicate in Mandarin, English, and Bahasa Malaysia.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Design, or related field.
• Minimum 5 years of experience in marketing or brand management, preferably in FMCG, building materials, or coatings/chemical industry.
• Proven success in marketing strategy, campaign execution, and stakeholder engagement.
• Proficient in Adobe software and familiar with AI design tools.
• Strong leadership, communication, and analytical skills.

Responsibilities

• Develop and refine overall brand identity and positioning.
• Execute marketing strategies and campaigns aligned with corporate objectives.
• Oversee creation of compelling content for various platforms.
• Collaborate with internal teams to align branding with product offerings.
• Monitor and measure the impact of branding and marketing activities.

Skills

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Digital Marketing

Stakeholder Engagement

Creative Strategy

Analytical Skills

Leadership

Communication

Mandarin Proficiency

Education

Bachelor’s Degree in Marketing

Job description

Smart Paints is a leading Malaysian paint manufacturer and part of Smart Asia Chemical Bhd, a public-listed company specializing in architectural coatings, protective coatings, and construction chemicals. With our Industry 4.0 automated factory and growing regional footprint, we are committed to delivering high-quality, innovative solutions to the market.

We are seeking a Marketing Manager to spearhead brand growth, marketing strategies, and creative campaigns. This role combines strategic leadership and hands-on execution in building Smart Paints’ market presence.

Responsibilities

• 1. Brand Strategy & Positioning — Develop and refine the overall brand identity, narrative, and positioning in line with Smart Paints’ vision and values. Ensure brand consistency across all communication channels and platforms. Monitor market trends, competitor strategies, and consumer insights to strengthen brand relevance.
• 2. Marketing Planning & Execution — Execute marketing strategies and campaigns as directed by the Directors, ensuring alignment with corporate objectives. Manage end-to-end execution of marketing plans across both online and offline channels. Track and report on campaign performance, optimizing initiatives for effectiveness and ROI. Work closely with joint venture partners to plan, coordinate, and execute joint marketing initiatives. Align joint campaigns with Smart Paints’ brand standards and objectives. Build and maintain strong relationships with external partners, agencies, and stakeholders.
• 4. Content, Communication & Creative Materials — Oversee creation of compelling content for social media, digital platforms, print, and corporate communications. Lead the design and preparation of marketing materials (brochures, catalogues, packaging artwork, posters, videos, displays). Use Adobe software (Illustrator, Photoshop, InDesign) and AI-powered design tools (e.g., Adobe Firefly, MidJourney, Canva AI). Ensure messaging reflects Smart Paints’ professional, inclusive, and customer-focused identity.
• 5. Corporate & Stakeholder Engagement — Collaborate with internal teams (Sales, R&D, Operations) to align branding with product offerings. Manage branding initiatives for corporate events, trade shows, and government collaborations. Strengthen brand perception among dealers, contractors, and end consumers.
• 6. Performance & Reporting — Monitor and measure the impact of branding and marketing activities. Provide insights and recommendations to Directors for continuous improvement in brand growth and positioning.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Design, or related field.
• Minimum 5 years of experience in marketing or brand management, preferably in FMCG, building materials, or coatings/chemical industry.
• Proven success in marketing strategy, campaign execution, and stakeholder engagement.
• Proficient in Adobe software (Illustrator, Photoshop, InDesign) and familiar with AI design tools.
• Strong creative eye with the ability to translate ideas into effective marketing materials.
• Strong leadership, communication, and analytical skills.
• Familiar with digital marketing platforms and analytics.
• Proficient in Mandarin, English and Bahasa Malaysia. Proficiency in Mandarin is an advantage to this role which enables communication with Mandarin-speaking stakeholders.