Marketing Manager

WPIC Digital Malaysia Sdn. Bhd.; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading digital marketing consultancy in Kuala Lumpur seeks a strategic marketing leader to oversee integrated, insight-driven marketing strategies. You will lead brand development, manage campaigns across digital and offline channels, and collaborate with stakeholders globally. The role demands a strong background in marketing with at least 5 years of experience and proficiency in English, alongside a data-driven approach to optimize campaign performance. Knowledge of multiple languages is an asset.

Qualifications

• 5+ years of experience in marketing roles, preferably in advertising or digital companies.
• Proficient in English; knowledge of additional languages is a plus.
• Experience with performance-driven marketing and e-commerce preferred.

Responsibilities

• Lead integrated, insight-driven marketing strategies.
• Own and drive brand building for global brands.
• Manage public relations activities and collaborations with stakeholders.

Skills

Strategic marketing leadership

Data analysis

Consumer insight development

Campaign execution

E-commerce marketing

Education

Bachelor’s degree or above in marketing-related fields

Tools

Microsoft Office Suite

Social media advertising platforms

Job description

Who You Are

Who You Are
You’re a strategic, hands‑on marketing leader who knows how to turn insight into impact. You thrive at the intersection of brand, performance, and creativity—leading cross‑functional teams to build meaningful brands while driving real commercial results. You’re deeply curious about consumers and markets, confident in shaping integrated campaigns across digital (and offline when needed), and comfortable partnering with e‑commerce, creative, PR, and external stakeholders to make things happen. Data‑literate, execution‑focused, and brand‑obsessed, you know how to stretch budgets, amplify stories, and continuously optimize to grow awareness, relevance, and sales.

Highlights of What You’ll Do

Reporting to the Chief Revenue Officer, you lead integrated, insight‑driven marketing strategies that build global brands, grow awareness, and drive sales across digital and offline channels. A typical day will involve:

Brand & Marketing Strategy

• Own and drive brand building for global brands, including brand strategy, positioning, promotion planning, and execution
• Develop comprehensive online and offline marketing strategies aligned with overall business and growth objectives
• Conduct ongoing market, competitor, and consumer research to deepen understanding of target audiences and evolving market dynamics

Campaign Development & Execution

• Develop and execute integrated marketing campaigns across digital platforms (and offline channels where relevant), ensuring alignment with brand strategy
• Collaborate with the e‑commerce team to plan and launch tactical and seasonal marketing initiatives that directly support sales growth
• Leverage paid social media advertising to amplify content, campaigns, and key brand messages to target audiences

Content, Influencer & KOL Management

• Develop thoughtful and effective influencer and KOL collaborations to increase brand awareness, credibility, and product demand
• Select suitable KOLs across major content and social platforms, manage outreach, and oversee content creation and execution
• Create clear, actionable briefs for designers, content creators, and influencers to support social media and advertising needs
• Maximize the use of brand‑owned content, influencer content, and user‑generated content to enhance relevance and campaign performance

Insights, Performance & Optimization

• Use social media analytics, influencer feedback, campaign data, and other tools to generate insights that inform optimization and program growth
• Continuously assess campaign effectiveness and identify opportunities to improve efficiency, reach, and impact

Public Relations & Stakeholder Collaboration

• Manage brand public relations activities, including writing PR articles, maintaining media relationships, and handling product‑related PR matters
• Collaborate cross‑functionally with internal teams and external partners, including overseas stakeholders, agencies, and media contacts

Education & Professional Experience

• Bachelor’s degree or above; majors in digital marketing, advertising, media, or related fields are an asset, though practical experience is the primary consideration
• Minimum 5+ years of experience in advertising agencies, PR firms, digital marketing companies, or in‑house brand marketing roles
• Experience with e‑commerce and performance‑driven marketing is a strong advantage
• Demonstrated success in large‑scale brand planning, campaign execution, and brand growth initiatives
• Strong brand sensibility with excellent proposal development, storytelling, and communication skills
• Rigorous logical and analytical thinking, combining advertising strategy with commercial and sales‑driven marketing thinking
• Ability to quickly gain insights into new industries, audiences, and platforms
• Entrepreneurial mindset with enthusiasm for new businesses, experimentation, and innovation

Language & Communication

• Proficient in English (speaking, writing, and reading) at a professional level
• Additional regional language capabilities are considered a strong asset, particularly Bahasa Melayu, Chinese, Japanese, and/or Korean
• Prior experience working with or communicating across international and overseas stakeholders is preferred

Technical Skills

• Proficient in Microsoft Office applications, including Outlook, Teams, Excel, PPT
• Advanced hands‑on experience managing performance marketing across TikTok, Meta, X, YouTube, Google, and leading e‑commerce marketplaces (Shopee, Lazada), including tracking, attribution, optimization, and ROI analysis

Who We Are

WPIC Marketing + Technologies drives revenue for global brands in China, Japan, Korea, and SEA through data, analytics, e‑commerce solutions, warehousing and logistics, and essential support services. With more than 275 employees in offices across 11 cities, WPIC is the world’s leading APAC e‑commerce and technology consultancy. Our team provides end‑to‑end market entry and growth solutions for global brands looking to succeed in APAC. With more than 15 years of on‑the‑ground experience, WPIC has successfully deployed over 650 organizations in the APAC region.