Marketing Manager

The SWATCH Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading luxury brand in Kuala Lumpur is seeking a Marketing Manager to drive key marketing initiatives. This role involves strategic planning, engaging high-value customers, and overseeing campaign execution. The ideal candidate should have a strong background in luxury retail marketing and a passion for crafting premium brand experiences. This position offers an opportunity to shape brand perception across various channels.

Qualifications

• Strong foundation in luxury retail marketing.
• Experience in strategic planning and brand management.
• Ability to conduct market research and competitor analysis.

Responsibilities

• Lead key marketing initiatives for Rado Malaysia.
• Develop and implement annual marketing plans.
• Manage marketing budget and prepare monthly reports.

Skills

Luxury retail marketing

Brand management

Market research

Customer experience enhancement

Campaign development

Job description

Job description

The Marketing Manager will lead key marketing initiatives for Rado Malaysia. The Marketing Manager plays a central part in shaping brand perception, engaging high-value customers, and driving commercial success across multiple channels. He/she will bring strong foundation in luxury retail marketing, understands the nuances of affluent consumer behavior, and thrives on crafting premium brand experiences.

Key Accountabilities

Strategic Planning & Brand Management

• Develop and implement annual marketing plans aligned with brand strategy and business goals.
• Ensure consistent and elevated brand messaging across all customer touchpoints.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats.

Campaign Development & Execution

• Lead 360° campaigns across across print, digital, in-store, PR, and events.
• Collaborate with agencies, media partners, and internal teams to deliver impactful campaigns.
• Track campaign performance and optimize based on ROI and engagement metrics.

Customer Experience & CRM

• Partner with internal teams to develop customer segmentation strategies and customer engagement activations.
• Enhance the in-store experience through tailored activations and touchpoints.
• Organize exclusive client events and activations to deepen customer relationships.

Retail & Visual Merchandising Support

• Work closely with retail teams to align marketing efforts with store objectives.
• Support seasonal launches, product promotions, and visual merchandising guidelines.

Budget & Reporting

• Manage marketing budget, ensuring efficient allocation and cost control.
• Prepare monthly reports covering PR coverage, market insights, and strategic recommendations.