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A dynamic marketing-focused company in Johor Bahru is seeking a Digital Marketing Manager to develop and execute comprehensive marketing strategies. The ideal candidate will have at least 3 years of experience in digital marketing, with a strong focus on managing paid campaigns, SEO, and content marketing. Strong analytical skills and leadership capabilities are crucial for driving team success and achieving marketing goals. Opportunities for creativity and innovation abound in this role.
Develop and execute comprehensive digital marketing strategies to increase brand awareness, lead generation, and conversion rates.
Develop and execute content-led digital marketing strategies to strengthen brand visibility and engagement.
Manage and optimize performance marketing campaigns for Meta Ads.
Oversee SEO/SEM, email marketing, content marketing, and social media management.
Analyze campaign performance data and provide actionable insights and reports.
Collaborate with design, sales, and product teams to align marketing efforts with business goals.
Stay current with digital marketing trends, emerging technologies, and best practices.
Manage digital marketing budgets and ensure ROI optimization.
Lead and mentor a small team of digital marketers or external agencies.
Job Requirements
Bachelor’s Degree in Marketing, Communications, Business, or related field.
Minimum 3 years of experience in digital marketing, with at least 2 years in a managerial role.
Proven track record in managing paid campaigns, SEO, and content marketing.
Strong analytical skills with experience using Ads Manager, and CRM tools.
Excellent leadership, communication, and project management skills.
Creative thinker with a passion for digital innovation and data-driven decision making.