Marketing Executive (Property Developer) - Alor Setar

OIB Group; Alor Setar; On-site; MYR 150,000 - 200,000; Full time

Job summary

A property development company in Alor Setar is seeking a Marketing Executive to develop marketing plans and campaigns for property projects. The role involves conducting market research, managing digital campaigns, and collaborating with sales teams. Ideal candidates should have strong marketing skills and be proficient in both English, Malay, and Chinese. Experience in property development is preferred, along with a Diploma or Degree in a related field. This role requires occasional travel within Kedah for events and meetings.

Qualifications

• Experience in marketing strategy and campaign execution.
• Strong content creation and copywriting skills.
• Proficiency in digital marketing and social media management.
• Solid background in market research and analysis.
• Experience in event planning and coordination.
• Expertise in lead generation and management.

Responsibilities

• Develop and execute marketing plans for property development projects.
• Conduct market research to identify target audiences.
• Collaborate with sales teams to align marketing efforts.
• Manage and produce content for various marketing channels.
• Oversee social media platforms to increase brand awareness.

Skills

Marketing strategy

Content creation

Digital marketing

Social media management

Market research

Event planning

Lead generation

Data analysis

Organizational skills

Multitasking

Interpersonal skills

Education

Diploma or Degree in Marketing or related fields

Tools

Microsoft Office Suite

Job description

Marketing Executive (Property Developer) – Alor Setar

Responsibilities

• Develop and execute marketing plans and campaigns to promote property development projects.
• Conduct market research to identify target audiences, market trends, and competitive analysis.
• Develop and implement lead generation strategies to attract potential buyers and nurture leads through the sales funnel.
• Execute multi‑channel marketing campaigns, including digital, print, social media, and events.
• Collaborate with sales teams to align marketing efforts with sales objectives and support sales activities.
• Coordinate with internal teams and external partners to ensure marketing initiatives achieve objectives.
• Manage and produce content for marketing channels such as websites, brochures, flyers, advertisements, digital content, and print materials.
• Collaborate with designers and external agencies to produce high‑quality marketing collateral that aligns with the company’s brand message.
• Oversee social media platforms, creating engaging content to increase brand awareness and engagement.
• Implement SEO and SEM strategies to improve online visibility and drive traffic to the website.
• Monitor and analyze digital campaign performance, providing regular reports and insights for continuous improvement.
• Plan and coordinate promotional events, exhibitions, and open houses to showcase property developments.
• Manage event logistics, materials, and communication to ensure successful execution.
• Maintain and monitor the company’s online presence, including social media profiles and review sites.
• Conduct regular market analysis to understand competitive positioning and identify opportunities for growth.
• Prepare and present reports on marketing activities, campaign results, and market insights to the marketing manager.
• Assist in administrative tasks as required by the manager.

Qualifications

• Experience with marketing strategy and campaign execution.
• Strong content creation and copywriting skills.
• Proficiency in digital marketing and social media management.
• Solid market research and analysis background.
• Event planning and coordination experience.
• Lead generation and management expertise.
• Data analysis and reporting proficiency.
• Strong organizational and time‑management skills.
• Proficiency in Microsoft Office Suite and marketing software.
• Creative thinker capable of developing innovative marketing strategies.
• Up‑to‑date knowledge of social media platforms.
• Pro‑active and able to work under minimal supervision.
• Photography skill or competent in visual content creation.
• Mature, pleasant personality, self‑motivated, and capable of multitasking and working independently.
• Excellent interpersonal and communication skills.
• Strong ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.
• Meticulous and detail oriented.
• Proficient in English, Malay, and Chinese.
• Preferable 1 year of experience in property development or related marketing roles.
• Minimum Diploma or Degree requirement.

Location: Alor Setar, Kedah. Prepare to travel within Kedah for event coordination and strategy meetings.