Marketing Executive (Brand & Community Engagement)

PANGU Running Malaysia; Kuala Lumpur; On-site; MYR 30,000 - 40,000; Full time

Job summary

A leading sports and lifestyle company in Kuala Lumpur is seeking a Marketing Executive to enhance brand engagement through community events and marketing campaigns. The role demands a creative individual with a diploma in Marketing and at least one year of relevant experience. The ideal candidate will excel in organizing events, managing partnerships, and ensuring impactful brand representation. This position offers opportunities for career growth within an expanding regional sports ecosystem inspired by a passion for fitness and community initiatives.

Benefits

Incentives and staff discounts

Career growth opportunities

Supportive working environment

Annual leave and medical leave

Qualifications

• At least 1 year of experience in marketing or event coordination.
• Must be willing to travel occasionally for events.
• Passion for running and community engagement.

Responsibilities

• Assist in planning and executing marketing campaigns.
• Organize community events and liaise with running clubs.
• Coordinate with KOLs and athletes for partnerships.
• Prepare reports with measurable outcomes and gather feedback.

Skills

Organizational skills

Interpersonal skills

Communication in English

Creative thinking

Attention to detail

Community engagement

Education

Diploma / Bachelor’s Degree in Marketing, Business, or Communications

Job description

Marketing Executive (Brand & Community Engagement)

PANGU Running is a sports and lifestyle company driven by innovation and community. We are the official distributor of COROS, the world-renowned GPS performance watch brand; BMAI, a leading running shoe brand focused on human performance and design; and PANGU, our own in-house brand specializing in bone-conduction audio technology.

Our mission is simple to empower runners and active individuals to go beyond their limits. Through our retail stores, e-commerce platforms, and community initiatives, PANGU Running continues to grow as one of Malaysia’s fastest-emerging sports distributors, with expansion into Singapore.

About the Role

We are seeking a Marketing Executive with strong initiative, creativity, and passion for sports marketing. This role focuses on brand building, event coordination, and community engagement. You will work closely with the marketing team, retail outlets, and external partners to plan campaigns, manage events, and deliver impactful brand experiences on the ground.

This is not just an office role – you’ll be in the field, engaging with the community, managing event setups, and ensuring every brand experience reflects the essence of PANGU Running.

Responsibilities

1. Brand Marketing & Campaign Execution

• Assist in the planning and implementation of marketing campaigns for COROS, BMAI, and PANGU.
• Coordinate product launch events, pop-ups, and retail activations.
• Ensure brand consistency across visual, digital, and on-ground executions.
• Manage the production of marketing collaterals including bunting, display stands, and event signage.
• Support press releases, partnerships, and public relations initiatives.

2. Community & Event Engagement

• Organize and execute community events such as running sessions, ambassador meetups, and sponsored races.
• Liaise with running clubs, community leaders, and sports event organizers for collaboration.
• Handle event logistics, vendor coordination, and branding setup.
• Represent PANGU Running at races, expos, and launches as part of the brand’s outreach.

3. KOL & Partnership Support

• Coordinate with KOLs and athletes to align their involvement with on-ground activities.
• Manage brand ambassadors’ event schedules, uniforms, and media content.
• Track deliverables and ensure performance reports are completed after each event.

4. Analysis & Improvement

• Prepare post-event and campaign reports with measurable outcomes.
• Gather market insights, customer feedback, and competitor activities for improvement.
• Propose new ideas for campaigns and community growth initiatives.

Requirements

• Diploma / Bachelor’s Degree in Marketing, Business, Communications, or related field.
• At least 1 year of experience in marketing, event coordination, or brand management.
• Strong organizational and interpersonal skills.
• Excellent communication in English and Bahasa Malaysia.
• Creative thinker with strong attention to detail.
• Proactive and able to handle multiple projects simultaneously.
• Must be willing to travel occasionally for events or activations.
• Passion for running, sports, or fitness community engagement.

Benefits

• The opportunity to be part of Malaysia’s growing sports and lifestyle movement.
• Hands‑on experience with brand activations, partnerships, and major running events.
• Supportive and creative working environment.
• Career growth in an expanding regional sports ecosystem.
• Exposure to international brand campaigns and athlete collaborations.
• Incentives and staff discounts.
• Yearly performance based salary increment.
• Annual Leave / Medical Leave.
• EPF & SOCSO Contributions.
• Overtime claimable based on approved hours.