Marketing Executive

ICCO Marketing (M) Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A marketing and branding firm in Selangor is seeking a Product Marketing Executive to oversee impactful marketing campaigns and facilitate E-commerce initiatives. Key responsibilities include planning product launches, organizing events, and developing marketing strategies. Candidates should have a diploma in marketing or related fields, along with practical experience of at least one year in marketing and skills in graphic and video editing. This role offers opportunities for personal growth in a creative environment.

Benefits

Competitive salary package

Professional development opportunities

Supportive work environment

Qualifications

• Minimum of 1 year of experience in marketing or a related field.
• Experience with on-ground marketing and event hosting is an advantage.
• Ability to use graphic and video editing software.

Responsibilities

• Plan and execute new product launch plans.
• Organize and manage on-ground marketing activities like roadshows.
• Develop and implement marketing strategies.
• Collaborate with departments to create promotional materials.
• Manage projects with outsourced agencies and KOLs.
• Conduct market research and competitor analysis.
• Maintain E-commerce accounts and campaigns.
• Host livestreams on social media.
• Assist in producing video content.
• Monitor and analyze marketing metrics.

Skills

Graphic editing software

Video editing software

Market research

Event management

Digital marketing

Social media management

Education

Diploma in Marketing or Business Administration

Job description

Position Overview

Product Marketing Executive

As a Product Marketing Executive, you will be responsible for organizing impactful events, planning and coordinating with agency in executing marketing campaigns, also be part of team participating in E-commerce and host livestreaming. This role is ideal for a proactive individual who thrives in a fast-paced environment and has a knack for creative problem-solving. Excellent opportunity to gain hands-on experience in digital marketing, social media management, and content creation as well.

What you will be doing (Key Responsibilities)

• Plan and execute new product launching plan.
• Organize and manage on-ground marketing activities such as roadshows.
• Develop and implement marketing strategies to promote our products and services.
• Collaborate with other departments or vendors to develop promotional materials such as brochures, flyers, and digital content.
• Coordinate and manage projects with outsourced agencies or Key Opinion Leaders (KOLs) to ensure project timelines and goals are met.
• Conduct market research and competitor analysis to identify opportunities for growth.
• Support team in maintaining E-commerce official accounts and campaign participation.
• Able to to plan and host livestream in social media account.
• Assisting team to develop and produce video content that align with our brand and marketing objective.
• Monitor and analyze marketing metrics to track the success of campaigns and make necessary adjustments.

Why Join Us?

• Competitive salary package.
• Opportunities for professional development and career advancement.
• A supportive and inclusive work environment.
• Be part of a company that values creativity, innovation, and continuous improvement.
• Make a tangible impact on the success and growth of our brand.

What We're Looking For (Job Requirements)

• Minimum Diploma in Marketing, Business Administration, or a related field.
• Minimum of 1 years of experience in marketing or a related field.
• Able to use graphic and video editing software for content creation and editing.
• Experienced in on-ground marketing, activation & hosting event and livestreaming will be added advantage.