Marketing Executive

EssilorLuxottica; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global eyewear company in Malaysia is seeking a Marketing Executive to drive brand growth across digital and physical channels. The role involves managing social media, paid campaigns, CRM initiatives, and coordinating on-ground events. The ideal candidate should have a Bachelor's degree in Marketing or a related field, 1–2 years of marketing experience, and excellent communication skills in English and preferably Chinese. This position offers opportunities for creativity and collaboration in a fast-paced environment.

Qualifications

• 1–2 years of relevant marketing experience, preferably in retail or FMCG.
• Excellent written and verbal communication skills in English and preferably Chinese.
• Proficiency in basic design or video editing skills is an advantage.

Responsibilities

• Manage social media calendars and campaigns across various platforms.
• Plan and execute Meta ad campaigns to drive conversions.
• Track CRM campaign effectiveness and recommend enhancements.
• Coordinate brand partnerships and co-marketing activities.
• Prepare regular performance reports.

Skills

Social media management

Paid campaigns

CRM initiatives

Project management

Data-driven decision-making

Content creation

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Tools

Microsoft Office Suite

Job description

About EssilorLuxottica

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer high‑quality vision care products such as the Essilor brand (Varilux, Crizal, Eyezen, Stellest, Transitions) and iconic brands (Ray‑Ban, Oakley, Oliver Peoples, Vogue Eyewear). Our network includes Sunglass Hut, LensCrafters and leading e‑commerce platforms. Join our global community of over 190,000 employees driving transformation in eyewear and eye care.

Role Overview

As a Marketing Executive you will drive brand growth across digital and physical channels. You will manage social media, paid campaigns, CRM, retail activations, influencer partnerships, content creation and Meta ad optimization while coordinating on‑ground events, mall collaborations and in‑store marketing. The role combines digital expertise with retail marketing and requires strong project management, data‑driven decision‑making and cross‑functional collaboration.

Responsibilities

Social & Digital Marketing

• Develop and manage always‑on social media calendars, campaigns and performance dashboards across Instagram, Facebook, TikTok and XHS.
• Work with the in‑house content team to produce platform‑native content (short‑form videos, static assets, reels) aligned with brand tone and audience behaviour.
• Lead influencer/KOL strategies: sourcing, negotiation, content direction and performance tracking.

Paid Media & Performance

• Plan, execute and optimise Meta ad campaigns with detailed geotargeting and audience segmentation to drive conversions and store traffic.
• Monitor campaign analytics, identify insights and implement data‑driven optimisation for continuous performance improvement.

CRM & Loyalty Marketing

• Plan and manage CRM initiatives to increase engagement, retention and repeat purchases through personalised promos, segmentation and automated journeys.
• Track CRM campaign effectiveness and recommend enhancements based on customer behaviour insights.

Brand Activation & Partnerships

• Coordinate brand partnerships, collaborations and co‑marketing activities to grow brand visibility and acquire new audiences.
• Plan and execute on‑ground activations, mall events and roadshows to strengthen physical presence and support retail performance.
• Liaise with malls for media placements, event approvals and localised marketing opportunities.

Retail & In‑Store Marketing

• POSM, in‑store visuals and seasonal campaign materials; support the creative team to ensure high‑quality execution and brand consistency.
• Support retail teams by ensuring clear communication and timely rollout of marketing initiatives.

Production & Merchandising Support

• Source, brief and manage production of PR kits, corporate gifts and promotional merchandise.
• Maintain vendor relationships, ensuring cost efficiency, quality and timely delivery.

Marketing Operation & Reporting

• Provide administrative support to marketing initiatives, including tracking timelines, budgets and campaign deliverables and preparing regular performance reports.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 1–2 years of relevant marketing experience (retail or FMCG experience is a plus).
• Ability to work independently and collaboratively in a fast‑paced, team‑oriented environment.
• Excellent written and verbal communication skills in English and preferably Chinese.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); basic design or video editing skills are an advantage.
• Strong project management, multitasking ability and organizational skills, with a keen eye for detail.

Recruiting Process

Our recruitment process may vary. If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.

Diversity, Equity & Inclusion

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation or any other characteristic that makes us unique.