Marketing executive

Grand Connect Group Sdn Bhd; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading language education provider in Kuala Lumpur is seeking a Marketing Executive to focus on the Chinese and Central Asia markets. This role involves planning and executing marketing strategies, managing digital campaigns, and generating leads for language and corporate training programs. Candidates should hold a bachelor's degree in Marketing or a related field, possess strong communication skills in Mandarin and English, and have 1-3 years of relevant experience. Join a multicultural team that values innovation and continuous learning.

Benefits

Professional development and continuous learning opportunities

Supportive multicultural working environment

Leadership role within a globally respected education brand

Qualifications

• 1-3 years of experience in marketing, digital marketing, or student recruitment.
• Knowledge of customer behavior in Chinese and Central Asia markets.
• Results-driven and self-motivated.

Responsibilities

• Plan and execute marketing strategies targeting Chinese and Central Asia markets.
• Generate leads for language courses and corporate training programs.
• Manage digital marketing campaigns across relevant platforms.

Skills

Strong knowledge of the Chinese and Central Asia markets

Proficiency in Mandarin

Excellent communication skills in English and Mandarin

Experience with digital marketing tools

Strong analytical and reporting skills

Good teamwork and coordination skills

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Job description

Grand Connect Group Sdn Bhd – Kuala Lumpur, Kuala Lumpur

Berlitz Malaysia is part of the globally established Berlitz organization, a leader in language education and intercultural training with more than 145 years of international experience. We provide high-quality language training, corporate solutions, and professional development programs to individuals, professionals, and organizations across Malaysia.

Using the internationally recognized Berlitz Method, our programs focus on practical communication skills through immersive and results-driven learning. Berlitz Malaysia works closely with multinational companies, government bodies, and private clients, delivering training through face-to-face, online, and blended learning formats.

We offer a dynamic, multicultural working environment that values professionalism, innovation, and continuous learning.

Marketing Executive – Chinese & Central Asia Market

Key Responsibilities

• Plan and execute marketing strategies targeting the Chinese and Central Asia markets
• Manage digital marketing campaigns across relevant platforms (e.g. WeChat, Xiaohongshu, Douyin, Telegram, regional social media channels)
• Generate leads for language courses and corporate training programs
• Coordinate with sales and academic teams to support student enrollment and corporate partnerships
• Create and localize marketing content to suit cultural and language preferences of target markets
• Monitor and analyze campaign performance, prepare reports, and optimize marketing activities
• Manage relationships with education agents, partners, and overseas representatives
• Support events, roadshows, webinars, and promotional activities (online and offline)
• Ensure brand consistency in line with Berlitz global standards

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 1–3 years of experience in marketing, digital marketing, or student recruitment
• Strong knowledge of the Chinese and Central Asia markets and customer behavior
• Proficiency in Mandarin is required; knowledge of Russian or Central Asian languages is an advantage
• Excellent communication skills in English and Mandarin
• Experience with digital marketing tools, social media management, and online advertising
• Strong analytical and reporting skills
• Results-driven, self-motivated, and able to work independently
• Good teamwork and coordination skills
• Willingness to work flexible hours to support international markets
• Leadership role within a globally respected education brand
• Opportunity to shape centre strategy and growth
• Supportive, multicultural, and professional work environment
• Career development and continuous learning opportunities

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