Marketing Executive

ZACD Group Ltd; Johor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm in Malaysia is seeking a proactive Marketing Executive to enhance branding and lead generation for a foreign worker hostel. The ideal candidate should have a Diploma or Degree in Marketing and at least 3 years of marketing experience, focusing on digital marketing and content creation. Responsibilities include managing social media, planning marketing campaigns, and maintaining brand consistency. A competitive salary package and opportunities for growth into senior roles are offered.

Benefits

Competitive salary package

Annual performance bonus

Training on full-spectrum marketing

Opportunity for career growth

Qualifications

• 3 years of experience in marketing, digital marketing, content creation, or sales support.
• Strong interest in marketing for fresh graduates welcome.
• Ability to coordinate with external agencies and internal teams.

Responsibilities

• Manage social media platforms and create marketing materials.
• Plan and execute marketing campaigns to increase occupancy.
• Support HR Manager events and develop partnerships.
• Ensure consistent branding across materials.
• Prepare monthly marketing reports.

Skills

Digital marketing

Content creation

Communication skills

Copywriting

Design skills using Canva

Proactivity

Education

Diploma or Degree in Marketing, Communications, Business

Job description

About the Role

We are seeking a proactive and creative Marketing Executive (to be under one of our subsidiaries, Kurnia Rezeki Utama Sdn Bhd) to support the branding, outreach, and lead‑generation efforts for our JTK‑compliant foreign worker hostel in Tebrau. You will drive marketing content, digital presence, HR manager outreach activities, and support occupancy growth through targeted campaigns.

This role requires someone hands‑on, resourceful, and able to work in a fast‑paced environment with multiple stakeholders (HR agencies, employers, hostels ops team, vendors).

Responsibilities

1. Digital Marketing & Content Creation

• Manage KRU’s social media platforms (Facebook Page, Google Business, WhatsApp Business), including content planning, posting, and enquiries.
• Create simple marketing materials (posters, videos, photos, flyers) to promote available rooms/beds, promotions, and hostel facilities.
• Update online listings with accurate photos, room details, and promotional information.
• Monitor analytics and engagement metrics; propose content improvements.

2. Lead Generation & Occupancy Growth

• Assist in planning and executing marketing campaigns to increase occupancy (e.g., promotions, “RM180/head” campaigns, festive vouchers).
• Follow up with enquiries from HR agencies, employers, and tenant leads.
• Support on‑site marketing activities such as open‑house sessions, walk‑ins, and tenant referral programs.
• Build and maintain a contact list of HR managers, manpower suppliers, and employers.

3. Outreach & Relationship‑Building

• Support the organization of HR Manager events, site tours, and networking sessions.
• Coordinate with employers, agents, and HR teams to understand their accommodation needs.
• Assist in developing partnerships with manpower agencies and corporate clients.

4. Branding & Communications

• Ensure consistent branding across all marketing materials.
• Draft simple copywriting for social posts, promotions, announcements, and hostel notices.
• Collaborate with the operations team to align marketing efforts with real‑time occupancy and site readiness.

5. Administrative & Reporting Support

• Prepare monthly marketing reports: lead sources, conversion rates, occupancy impact, and campaign performance.
• Maintain digital asset folders (photos, videos, documents).
• Assist the operations team with marketing‑related documentation, media storage, and compliance photos for JTK submissions when needed.

Requirements

• Diploma or Degree in Marketing, Communications, Business, or related field.
• 3 years experience in marketing, digital marketing, content creation, or sales support (fresh graduates are welcome with strong interest in marketing).
• Basic skills in Canva / CapCut / simple design or video editing tools.
• Strong communication and copywriting skills.
• Proactive, creative, and able to work independently.
• Ability to coordinate with external agencies, vendors, and internal teams.
• Advantage: Experience in property marketing, hostel/dormitory marketing, real estate listings, or B2B outreach.

What We Offer

• Competitive salary package & annual performance bonus.
• Training and exposure to full‑spectrum marketing (digital, events, outreach).
• Opportunity to grow into Senior Marketing Executive / Marketing Lead roles.
• A supportive environment with autonomy to execute ideas.