Marketing Exec & Media Buyer

The Branding People Sdn Bhd; Remote; MYR 100,000 - 150,000; Full time

Job summary

A leading digital marketing agency in Kuala Lumpur is seeking a Media Buyer / Digital Marketing Executive who excels at creating impactful ad campaigns. The ideal candidate will have 2-3 years of experience managing paid social media advertising, a strong grasp of marketing principles, and skills in data analysis. The role involves monitoring campaigns, optimizing for results, and collaborating across teams to ensure success. Enjoy the flexibility to work remotely and benefit from competitive salary packages and wellness support.

Benefits

Remote work flexibility

Upskilling opportunities

Competitive salary

Health and wellness support

Supportive team culture

Qualifications

• 2-3 years of experience managing paid media campaigns.
• Strong understanding of digital and social media channels.
• Proficiency in ad copy creation and campaign optimization.

Responsibilities

• Create and monitor performance marketing campaigns.
• Measure effectiveness and optimize based on data insights.
• Prepare performance reports and experiment with new platforms.

Skills

Paid social media advertising management

Advertising and marketing principles

Market research and data analysis

A/B testing

Bilingual in Mandarin and English

Job description

Were The Branding People, a Malaysia‑based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.

As our partners continue to scale, were looking for a Media Buyer / Digital Marketing Executive who understands both performance strategy and creative execution. If youre someone who can translate data, trends, and consumer insights into scroll‑stopping ad creatives — and then optimise them for results — you'll thrive here.

What Youll Be Crafting

• Create, monitor, analyze, and edit performance marketing campaigns across multiple platforms such as Facebook Ads, Google Ads, and other relevant traffic sources.
• Measure the effectiveness of marketing strategies, optimize campaigns based on data insights, and drive continuous performance improvements.
• Execute and optimize marketing campaigns, ensuring ads are creative, appropriately displayed, and aligned with the company's objectives.
• Prepare detailed performance reports for management, tracking metrics like ROI, CTR, CPC, and conversion rates.
• Experiment with new advertising platforms and channels, staying on top of emerging trends and exploring fresh opportunities for campaign growth.
• Monitor costs and optimize the return on investment (ROI) for each campaign, adjusting bids, targeting, and creatives accordingly.
• Collaborate with cross‑functional teams, including creative, copywriting, and project management, to ensure campaigns meet objectives and deliver results.
• Manage and execute marketing projects, ensuring that all deliverables are on time and align with specified goals and timelines.

Your Superpowers

• At least 2-3 years of experience managing paid social media advertising platforms (Facebook Ads, Google Ads, etc.).
• Strong understanding of advertising and marketing principles, particularly within digital and social media channels.
• Expertise in market research, ad copy creation, A/B testing, campaign optimization, and data analysis to drive better performance.
• In-depth knowledge of Malaysia's social media landscape, with a keen eye for trends and the latest platform updates.
• Fluent in both Mandarin and English, with strong communication skills for collaborating across teams and preparing reports.
• Proven ability to think critically, adapt quickly, and work proactively in a dynamic, fast‑paced environment.
• Flexibility to put in extra hours when necessary.
• A passion for driving business growth and a desire to make an impact through effective, well‑executed advertising campaigns.

What Youll Get Here

• Freedom to Work from Anywhere
  Remote flexibility that empowers deep work and creative flow.
• Upskilling That Actually Changes You< exposure to brands across SEA with real learning and real growth.
• Lucrative Pay That Reflects Value
  Competitive salary packages designed to reward excellence, not just attendance.
• Health & Wellness Support
  Benefits that keep your mind sharp and your energy sustainable.
• People Who Want You to Win
  A driven team that collaborates, questions, builds — and celebrates progress.
• Plus More — Because Were Still Growing
  We refine, improve, and innovate constantly. You grow as we grow.