Marketing & Customer Engagement Executive

51talk; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading online education provider in Kuala Lumpur is seeking a Customer Service Representative to respond to inquiries and support marketing efforts. The ideal candidate should have at least 4 years of experience in customer service and a good command of English and Bahasa Malaysia. Familiarity with CRM systems and understanding of Malay culture will be beneficial. Join our dynamic team to enhance user engagement and experiences.

Qualifications

• Friendly and patient, with strong organizational skills.
• At least 4 years of experience in customer service, telemarketing, or marketing support.
• Experience in the education industry is a plus.

Responsibilities

• Respond to customer inquiries through WhatsApp and Facebook Messenger.
• Record and update customer information in the CRM system.
• Support marketing with content translation and campaign activities.

Skills

Good command of English

Good command of Bahasa Malaysia

Detail-oriented

Responsive

Tools

CRM systems

Job description

51Talk is a global leader in online English education, committed to providing high-quality, affordable, and engaging English learning experiences. With over 30,000 employees and more than 15 branches worldwide, we are rapidly growing in Southeast Asia and looking for passionate individuals to join our team in Kuala Lumpur.

Job Responsibilities

• Respond to customer inquiries via WhatsApp and Facebook Messenger in a timely, polite, and professional manner, providing accurate information about our English courses
• Record and update customer information and follow-ups in the CRM system
• Support the Marketing team with content translation for digital marketing creative materials
• Assist in reviewing marketing materials and provide feedback to better align with Malay audience preferences
• Support social media content, KOL campaigns, and offline marketing activities
• Identify recurring customer questions and provide feedback to improve communication and service processes

Requirements

• Good command of English and Bahasa Malaysia (spoken and written); Mandarin is an added advantage
• Friendly, patient, responsive, detail-oriented, and well-organized
• At least 4 years of experience in Customer Service, Telemarketing, Marketing Support, or B2C customer-facing roles
• Experience in the education industry or working with parents is a plus
• Familiar with CRM systems and customer data handling
• Bonus: understanding of Malay culture and consumer preferences, with insights on advertising and marketing material design