Marketing Assistant Manager/Manager (Retail)

PERSOL; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A prominent marketing firm in Kuala Lumpur seeks a Marketing Manager to lead brand strategies and integrated marketing communications. Responsibilities include managing the marketing calendar, overseeing campaigns across digital platforms, and conducting market analysis. Ideal candidates have at least 5 years in brand management or marketing, preferably in fashion, with strong leadership and analytical skills. Fluency in English is essential, and Mandarin skills are a plus.

Qualifications

• Minimum 5 years’ experience in brand management, marketing, or retail category management.
• Proven record in planning and executing integrated marketing campaigns.
• Ability to work in a fast-paced retail environment.

Responsibilities

• Develop and manage the annual marketing calendar and A&P budget.
• Implement and uphold brand positioning and communication strategies.
• Conduct market and competitor analysis to identify growth opportunities.
• Lead integrated marketing communications across digital platforms.

Skills

Leadership

Stakeholder management

Communication

Analytical skills

Creativity

Education

Degree in Marketing or related field

Job description

• Develop and manage the annual marketing calendar, A&P budget, and 360° marketing strategies aligned with business objectives and brand expansion goals.
• Implement and uphold brand positioning, messaging, and communication strategies approved by senior management.
• Conduct market and competitor analysis to identify growth opportunities, emerging trends, and potential new fashion brands for partnership or acquisition.
• Lead integrated marketing communications across digital platforms (social media, website, e-commerce), performance marketing, PR, partnerships, and events.
• Oversee and collaborate with internal marketing teams and PR agencies to ensure cohesive and impactful execution.
• Liaise with vendors for marketing materials, visual design, and end-to-end creative execution. Coordinate printing and production processes for timely delivery of collaterals.
• Supervise content creation for all brand-owned channels including the website, Facebook, Instagram, YouTube, and TikTok, ensuring alignment with brand identity and industry trends.
• Strengthen relationships with business partners, principals, media, buyers, and influencers to enhance brand visibility and secure opportunities with additional fashion brands.
• Plan and execute brand activations such as workshops, pop-up stores, fashion events, and promotional activities to elevate brand presence and consumer engagement.
• Collaborate cross-functionally with retail teams on product launches, seasonal assortments and new brand onboarding processes.
• Monitor and analyze performance of campaigns, digital metrics, and sales impact to optimize strategies and support brand growth and acquisition efforts.
• Collaborate with Finance, Business Units, and Leadership to manage and align annual and project-specific budget planning. Provide financial analysis and reporting to support strategic decision-making.

Job requirement

• Degree in Marketing, or a related field
• Minimum 5 years’ experience in brand management, marketing, or retail category management, preferably in fashion or lifestyle retail.
• Proven track record in planning and executing integrated marketing campaigns, managing A&P budgets, and driving brand growth.
• Excellent leadership, stakeholder management, and communication skills.
• Creative, detail-oriented, and able to work in a fast-paced retail environment.
• Resourceful and result-oriented with strong analytical skills.
• A high degree of integrity and commitment is required for this position.
• Possess good verbal and written skills in English. Speak and understand Mandarin will be added advantage