Marketing Assistant Manager/Manager

Agensi Pekerjaan PERSOL Malaysia Sdn. Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading recruitment agency in Malaysia is seeking a Marketing Manager. The role involves developing marketing strategies, overseeing brand management, and conducting market analysis to identify trends. Candidates should have at least 5 years of experience in marketing within the fashion or lifestyle sectors, and a degree in Marketing is essential. The ideal candidate will demonstrate leadership skills and the ability to manage campaigns effectively. Fluency in English is required, with Mandarin as an added advantage.

Qualifications

• Minimum 5 years’ experience in brand management or marketing, preferably in fashion.
• Proven track record in planning and executing marketing campaigns.
• Good verbal and written skills in English; Mandarin is an added advantage.

Responsibilities

• Develop and manage the annual marketing calendar and budget.
• Conduct market and competitor analysis for growth opportunities.
• Lead integrated marketing communications across digital platforms.
• Supervise content creation for brand channels including social media.
• Plan and execute brand activations to elevate consumer engagement.

Skills

Leadership

Analytical skills

Communication skills

Stakeholder management

Creative thinking

Education

Degree in Marketing or related field

Job description

Add expected salary to your profile for insights

Develop and managethe annual marketing calendar, A&P budget, and 360° marketing strategies aligned with business objectives and brand expansion goals.

Implement and upholdbrand positioning, messaging, and communication strategies approved by senior management.

Conduct market and competitor analysisto identify growth opportunities, emerging trends, and potential new fashion brands for partnership or acquisition.

Lead integrated marketing communicationsacross digital platforms (social media, website, e-commerce), performance marketing, PR, partnerships, and events.

Oversee and collaboratewith internal marketing teams and PR agencies to ensure cohesive and impactful execution.

Liaise with vendorsfor marketing materials, visual design, and end-to-end creative execution. Coordinate printing and production processes for timely delivery of collaterals.

Supervise content creationfor all brand-owned channels including the website, Facebook, Instagram, YouTube, and TikTok, ensuring alignment with brand identity and industry trends.

Strengthen relationshipswith business partners, principals, media, buyers, and influencers to enhance brand visibility and secure opportunities with additional fashion brands.

Plan and execute brand activationssuch as workshops, pop-up stores, fashion events, and promotional activities to elevate brand presence and consumer engagement.

Collaborate cross-functionallywith retail teams on product launches, seasonal assortments and new brand onboarding processes.

Monitor and analyze performanceof campaigns, digital metrics, and sales impact to optimize strategies and support brand growth and acquisition efforts.

Collaborate with Finance, Business Units, and Leadershipto manage and align annual and project-specific budget planning. Provide financial analysis and reporting to support strategic decision-making.

Job requirement

Degree in Marketing, or a related field

Minimum 5 years’ experience in brand management, marketing, or retail category management, preferably in fashion or lifestyle retail.

Proven track record in planning and executing integrated marketing campaigns, managing A&P budgets, and driving brand growth.

Excellent leadership, stakeholder management, and communication skills.

Creative, detail-oriented, and able to work in a fast-paced retail environment.

Resourceful and result-oriented with strong analytical skills.

A high degree of integrity and commitment is required for this position.

Possess good verbal and written skills in English. Speak and understand Mandarin will be added advantage

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

What's your expected monthly basic salary?

Human Resources & Recruitment 101-1,000 employees

PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.

PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

Featured jobs

Marketing & Category Manager

DFASS (M) SDN. BHD.

Selangor, MY

2d ago

Branding Team Lead (Branding Supervisor)

CHAGEE (M) SDN. BHD.

2d ago

BANGSAR HEIGHTS PAVILION SDN. BHD.

Kuala Lumpur City Centre, Kuala Lumpur, MY