Marketing and Business Development Executive

ZACD Group Ltd; Johor; On-site; MYR 50,000 - 70,000; Full time

Job summary

A dynamic service provider in Johor is seeking a proactive Marketing and Business Development Executive. In this role, you'll drive marketing content, outreach, and lead-generation efforts for a foreign worker hostel. The ideal candidate has a strong background in B2B sales within the Johor industrial sector and is responsible for identifying clients, managing relationships, and executing marketing strategies. The position offers a competitive salary and opportunities for career growth.

Benefits

Competitive salary package

Annual performance bonus

Training in full-spectrum marketing

Growth opportunities into senior roles

Qualifications

• Minimum of 3 years experience in B2B sales or related fields.
• Ability to work independently and coordinate with internal/external stakeholders.
• Proactive and creative with strong communication skills.

Responsibilities

• Identify and pitch services to HR Managers and Factory Directors.
• Build and maintain relationships with manpower agencies.
• Manage social media platforms to showcase services.
• Prepare monthly sales reports detailing leads and occupancy forecasts.

Skills

B2B Sales

Digital Marketing

Content Creation

Communication Skills

Education

Diploma or Degree in Marketing, Communications, Business, or related field

Tools

Canva

CapCut

Job description

About the Role

We are seeking a proactive and creative Marketing and Business Development Executive (to be under one of our subsidiaries, Kurnia Rezeki Utama Sdn Bhd) to support the branding, outreach, and lead-generation efforts for our JTK-compliant foreign worker hostel in Tebrau. You will drive marketing content, digital presence, HR manager outreach activities, and support occupancy growth through targeted campaigns.

This role requires someone hands-on, resourceful, and able to work in a fast-paced environment with multiple stakeholders (HR agencies, employers, hostels ops team, vendors). The ideal candidate has a strong background in B2B sales within the Johor Bahru industrial sector.

Responsibilities

1. B2B Sales & Corporate Business Development

• Target Factory HRs: Actively identify and pitch dormitory services to HR Managers and Factory Directors in JB industrial parks (e.g., Pasir Gudang, Senai, Tebrau).
• Leverage Manpower Experience: Utilize past experience in manpower/recruitment sales to understand factory headcount needs and propose accommodation solutions that solve their JTK compliance issues.
• Sales Presentations: Conduct engaging sales pitches and site visits for corporate clients, showcasing our facilities as the ideal solution for their foreign and local worker housing.
• Negotiation: Handle corporate inquiries, negotiate tenancy terms with company decision-makers, and close bulk-bed contracts.

2. Strategic Partnerships & Outreach

• Agent Networking: Build and maintain strong relationships with Manpower Agencies and Recruitment Agents who supply workers to factories (they control where workers stay).
• Event Representation: Represent the company at HR networking events, manufacturing association meetups, and open-house sessions.
• Referral Program: Manage referral schemes for agents and HR personnel to drive new tenant leads.

3. Digital Marketing & Lead Generation

• Content Management: Manage social media platforms (Facebook, Google Business, WhatsApp) to showcase room availability and facilities.
• Lead Campaigns: Plan and execute campaigns to increase occupancy (e.g., “RM180/head” promotions, festive vouchers) and track their success.
• Asset Creation: Create simple, effective marketing materials (posters, flyers, facility walkthrough videos) to support sales pitches to HR clients.

4. Account Management & Administration

• Onboarding Support: Collaborate with the Operations team to ensure smooth handover of new corporate tenants and alignment with JTK compliance standards.
• Reporting: Prepare monthly sales reports detailing leads generated from factory visits vs. digital channels, conversion rates, and occupancy forecasts.
• Database Management: Maintain an updated database of key decision-makers (HR Managers) and Manpower Agents in the JB region.

Requirements

• Diploma or Degree in Marketing, Communications, Business, or related field.
• 3 years experience in B2B Sales, manpower supply sales targeting factories/manufacturing companies, marketing, digital marketing, content creation, or sales support.
• Basic skills in Canva / CapCut / simple design or video editing tools.
• Strong communication and copywriting skills.
• Proactive, creative, and able to work independently.
• Ability to coordinate with external agencies, vendors, and internal teams.
• Transport: Possess own transport and willing to travel around JB industrial areas for client meetings.
• Advantage: Experience in property marketing, hostel/dormitory marketing, real estate listings, or B2B sales outreach.

What We Offer

• Competitive salary package & annual performance bonus.
• Training and exposure to full-spectrum marketing (digital, events, outreach).
• Opportunity to grow into Senior Marketing Executive / Marketing Lead roles.
• A supportive environment with autonomy to execute ideas.