Marketing & Activation Manager (Foodservice)

Fonterra; Selangor; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading dairy cooperative is seeking a Marketing & Activation Manager to drive regional marketing strategies in Southeast Asia. This role involves developing tailored marketing plans, collaborating with diverse teams, and optimizing brand impact based on local insights. Ideal candidates should have over 6 years of experience in marketing, strong leadership skills, and a master’s degree. This position offers a dynamic work environment focused on inclusion and support for continuous professional development.

Benefits

Fair and equitable pay

Health and well-being programs

Professional development opportunities

Flexible/hybrid working options

Qualifications

• Over 6 years of general work experience with substantial expertise in marketing.
• 3–6 years of managerial experience in planning and managing resources.
• Strong knowledge of Digital Marketing.

Responsibilities

• Develop and execute region-specific marketing and activation plans.
• Partner with cross-functional teams to deliver integrated commercial campaigns.
• Track performance and generate insights to optimize execution.

Skills

Leadership

Campaign Development

Digital Marketing

Communication

Analytical Skills

Education

Master’s degree or equivalent

Job description

Overview

Ata whakaarohia tō āpōpō | Imagine Tomorrow with Us

For more than 150 years, Fonterra farming families have brought the goodness of natural dairy to people all over the world. We're a farmer-owned Co-operative based in Aotearoa New Zealand. Made up of thousands of farming families and employees all working together for better. As a Co-operative we know the value of coming together to achieve a common purpose. We want to be the source of the world’s most valued dairy, working with our farmer shareholders and customers to provide trusted, high-quality dairy nutrition for generations to come.

Here at Fonterra, we are committed to growing our people. We value you and your career progression and are excited that you are taking this next step in your career journey with us. We are proud to offer a wide variety of roles across the Co-op, ensuring that no matter what business unit or stage of life you’re in, there’s a good chance we’ve got something to suit.

About us

Fonterra Foodservice is part of a global Co-operative, bringing the goodness of natural dairy to food professionals and businesses across the world.

Our Foodservice business is dedicated to supporting chefs, bakers, and foodservice operators with innovative dairy solutions and world-class brands – Anchor Food Professionals. We partner closely with our customers to understand their needs, deliver tailored products, and help them create exceptional food experiences. As a Co-operation, we believe in coming together to achieve a common purpose—making a positive impact in kitchens and communities everywhere.

At Fonterra Foodservice, we value inclusion, collaboration, and continuous improvement. We are committed to growing our people and supporting their career journeys, ensuring everyone has the opportunity to contribute and thrive in a dynamic, global environment.

About the opportunity

We are excited to announce a high-impact opportunity for a Marketing & Activation Manager to join our Global Food Service team in the Southeast Asia region. In this pivotal role, you will bring the global brand strategy of Anchor Food Professionals to life by developing and executing region-specific marketing and commercial activation plans. You’ll act as a strategic partner to regional sales, culinary, and market teams, ensuring global marketing frameworks are adapted for local needs and that customer-facing initiatives drive measurable commercial outcomes.

The role is expected to be based in Singapore or Malaysia, with final location to be determined.

Accountabilities:

• Develop and execute region-specific marketing and activation plans, translating global brand and commercial strategy into locally relevant initiatives.
• Partner with cross-functional regional teams to deliver integrated commercial campaigns, menu applications, and promotional activities.
• Localise and activate global brand assets and toolkits, ensuring communications are authentic and compelling in local markets.
• Track performance and generate insights to optimise execution, using metrics and customer feedback to improve future strategies.
• Act as the regional marketing liaison between global and local teams, facilitating strong alignment and sharing best practices across geographies.

Responsibilities:

• Leadership and Direction: Communicate the actions needed to implement the function's strategy and business plan within the team; explain the relationship to the broader organization's mission, vision, and values; motivate people to commit to these and to do extraordinary things to achieve local business goals.
• Horizon Scanning: Explore and develop a detailed understanding of external developments or emerging issues and evaluate their potential impact on, or usefulness to, the organization.
• Marketing Impact Assessment: Collect and synthesize metrics and other data and participate in reviews of marketing activities to identify possible improvements.
• Marketing Campaign Development: Manage a few campaigns (advertising, promotion, other marketing) and negotiate service-level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.
• Marketing: Oversee a particular area, product, or service within the larger marketing strategy. Involves managing development or delivery (or both).

About you

You are an energetic, hands-on marketing professional with a passion for driving brand impact and commercial results. You thrive in a collaborative, fast-paced environment and have a proven ability to adapt global strategies for local success.

Other key attributes include:

• Strong leadership and direction, motivating teams to achieve business goals.
• Ability to scan the horizon for external trends and translate them into actionable insights.
• Experience in campaign development, marketing impact assessment, and managing marketing activities.
• Excellent communication skills, with the ability to tailor messages for diverse audiences.
• Advanced planning and organisational skills, aligning work with broader business objectives.
• Strong knowledge of Digital Marketing.

Qualifications & Experience

• Master’s degree or equivalent.
• Over 6 years of general work experience, with substantial expertise in marketing.
• 3–6 years of managerial experience, including planning and managing resources to deliver objectives.

Our Values

We live our values every day—Good Together, Better Every Day, and Every Drop Counts. They are for everyone and guide how we show up for each other, our farmers, and our communities.

Take our Values Quiz to reflect on how your values align with ours. Click here.

Our Commitment to You

We care for our people globally. Our comprehensive benefits support your well-being, development, and work-life balance:

• Fair and equitable pay
• Health and well-being programs (medical, mental health support)
• Professional development opportunities
• Career growth support
• Work-life balance options (flexible/hybrid working where possible)
• Employee recognition
• Support for community involvement and cultural connection

To learn more, visit Fonterra Careers

Careers at Fonterra

At Te Mātāpuna Fonterra, we are inspired by purpose and guided by our principles and values. Together, we create goodness for generations and make a global impact at a local level. As part of our Co-operative, you are an everyday creator, imagining what Fonterra, dairy, and you can be here.

Join Us

Does this sound good to you? Come join our whānau - bring your whole self, and let's solve for better together. You, me, us together, Tātou, tātou.

Together, we’re shaping a future of inclusion.

Inclusion is key to our Co-operative. We're building a team that reflects the diverse world we live in, believing it drives better decisions and innovation.

We welcome applications from all backgrounds (ethnicities, genders, identities, orientations, ages, abilities, neurotypes, cultures, religions).

Even if you don't meet every requirement listed, we encourage you to apply; we value potential and growth.

If you face accessibility issues or need accommodations during the process, please contact your recruiter. We ensure fair participation, allowing you to be at your best. Tātou, tātou.

Applications close at midnight on 3 October 2025.

Please note that we have not authorized any recruitment agencies to represent this role at this point in time.