Market Insight Research (Senior/Executive)

Coway; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading company in Malaysia is seeking a Senior Marketing Insights Executive to drive data-informed marketing decisions. This role involves coordinating with creative agencies, analyzing consumer behaviors, and conducting research to inform strategies. Candidates should have a Bachelor's Degree in Marketing or a related field and 2-4 years of relevant experience. Proficiency in Microsoft and Google Office is required. The company offers a dynamic environment supporting strategic planning and campaign optimization.

Qualifications

• 2–4 years of experience in marketing strategy, brand management, or market research.
• Proficient in data analysis and insights generation.
• Excellent written and verbal communication skills.

Responsibilities

• Drive data-informed marketing decisions through insights.
• Coordinate with teams for quarterly performance review.
• Conduct research on consumer behavior and market dynamics.

Skills

Marketing strategy

Data analysis

Communication skills

Project management

Education

Bachelor's Degree in Marketing or related field

Tools

Microsoft Office Suite

Google Office

Job description

Market Insight Research (Senior/Executive)

The Senior Marketing Insights Executive is responsible for driving data-informed marketing decisions by translating consumer, market, and business data into actionable insights. This role supports strategic planning, campaign optimization, product development, and overall business growth by delivering high-quality research, analytics, and reporting.

Performance Analysis

• Coordinate with creative, media, PR & Social and activation agencies on the quarterly performance review workshop - prepare campaign post mortem report, KPI tracker, sales data report.
• Identify optimization opportunities and present findings in clear, actionable formats.
• Collect and analyze data on consumer behavior, cultural shifts, competitor activities, and category trends.
• Conduct research (quantitative, qualitative, digital/social listening) to uncover insights that guide strategy.
• Identify emerging market trends, consumer behaviors, and category dynamics to inform marketing and product strategies.

Brand & Campaign Support

• Assist in implementing brand strategy/architecture across categories, ensuring messaging and positioning consistency.
• Contribute to the preparation of campaign briefs and align execution teams with strategic objectives.

Job Requirements

• Bachelor’s Degree in Marketing, Business Administration, Statistics, Economics, Communications, or any related field.
• 2–4 years of experience in marketing strategy, brand management, media analysis, or market research.
• Proficiency in Microsoft Office Suite & Google Office, excellent communication skills, both written and verbal.
• Ability to multitask, prioritize tasks, attention to details, consumer & market awareness, smoothen work process.