Manager Trade Marketing

DKSH Group; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Petaling Jaya is seeking a Trade Marketing Manager to develop and oversee the implementation of trade marketing plans. The successful candidate will manage budgets, analyze market trends, and provide insights on performance. Key qualifications include a degree in Marketing or related fields and experience in marketing planning and demand forecasting. Fluency in English is required, and proficiency in office productivity tools is necessary. This role offers an opportunity to make a significant impact on business outcomes.

Qualifications

• Demonstrate sound knowledge of the business and industry.
• Proven capabilities in marketing planning and market research.
• Demonstrate advanced research and analytical skills.

Responsibilities

• Develop and oversee implementation of trade marketing plans.
• Manage departmental operating budgets and costs.
• Monitor and analyze market trends for effective marketing activities.
• Provide sales and trade spend tracking reports.

Skills

Marketing planning

Market research

Demand forecasting

Ability to analyze market trends

Fluent in English

Education

Degree in Marketing/Economics/Business Administration

Tools

Excel

Word

PowerPoint

Job description

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Location: Petaling Jaya, MY, MY

Global Business Unit: HEC

Job Function: Marketing

Requisition Number: 218311

Description:

Job Summary

Develop, monitor and oversee implementation of trade marketing plans and activities, including efficient utilization of budgets and reporting of outcomes/return on investment

General Responsibilities

• Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
• Develop, monitor and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectives
• Monitor, analyze and leverage market trends, consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products, target customer groups, etc
• Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses
• Consolidate trade marketing plans of various clients into one coordinated plan. Identify trade marketing upselling activities to integrate sales and marketing efforts
• Oversee and manage implementation of trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities
• Develop, manage and monitor the execution of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives
• Provide sales and trade spend tracking reports, including insights by channels, product categories, etc. Track target achievements, measure return on investment and evaluate effectiveness of trade marketing plans
• Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customers' needs
• Align with clients on agreed plans related to merchandising/planograms, trade promotions, in-store execution, multiple points of purchase, point of sale materials, etc.

Functional Skills and Knowledge

• Demonstrate sound knowledge and understanding of the business and industry, especially product categories and channels
• Proven capabilities in marketing planning, market research and demand forecasting, as well as a sound understanding of customer needs and client marketing needs
• Demonstrate advanced research and analytical skills
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
• Demonstrate fluency in English (both written and spoken)

Education

Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline