Manager, Student Recruitment

Heriot-Watt University; Putrajaya; On-site; MYR 90,000 - 130,000; Full time

Job summary

A leading university in Malaysia is seeking a Manager for Student Recruitment to lead recruitment strategies and manage a team. This role involves planning recruitment activities, analyzing market trends, and supporting student enrolments. The ideal candidate has over 5 years of experience in student recruitment and strong leadership skills. This full-time position supports the university's growth and success.

Benefits

22 days annual leave

Medical insurance coverage

Qualifications

• 5+ years of experience in student recruitment.
• Proven leadership skills to deliver effective recruitment strategies.
• Experience managing external agencies for recruitment.
• Strong analytical and strategic thinking skills.

Responsibilities

• Lead and deliver student recruitment strategies to meet enrolment targets.
• Manage the student recruitment team and monitor performance.
• Conduct market analysis to propose recruitment initiatives.
• Plan and execute recruitment events to attract prospective students.

Skills

Leadership

Stakeholder engagement

Interpersonal skills

Communication skills

Organizational skills

Analytical skills

Education

Degree in Marketing, Communications, Business, Administration, or related field

Tools

CRM systems

Job description

Role: Manager, Student Recruitment (Malaysia campus)

Grade: Grade 7

Contract Type: Full Time, Open Ended, 35hrs per week

Rewards and Benefits: 22 days annual leave, medical insurance coverage

Location: Malaysia

Purpose of the Role

The purpose of this role is to lead and deliver student recruitment strategies that achieve the university’s enrolment targets. The post holder will plan and implement recruitment activities, manage the end-to-end recruitment process, and promote the university to prospective students and stakeholders. This role ensures that recruitment operations run efficiently and directly supports the university’s growth and long-term success

Key Duties and Responsibilities

1. Develop, plan, and manage student recruitment and enrolment strategies in collaboration with the Senior Manager, Recruitment and Admissions
2. Lead and manage the student recruitment team, monitoring performance to ensure enrolment targets are met across all intakes, including responsibility for leads management
3. Collaborate with the Prospect Experience & Admission Manager to drive successful student conversions and enrolments
4. Conduct market and competitor analysis to propose tactical recruitment initiatives, including tuition fees, waivers, and scholarships
5. Support efforts to optimise Sales Cost of Acquisition by enhancing process efficiency and improving team productivity
6. Work alongside Marketing & Communications teams to develop and execute promotional campaigns across digital and print channels to support recruitment efforts
7. Coordinate with HWU’s regional recruitment teams to support student recruitment across the HWU global networks
8. Plan, lead, and execute recruitment events, including on-campus Open Days, education fairs and special events designed to attract prospective students
9. Monitor recruitment activities, providing timely reports and insights to the Senior Manager, Recruitment and Admissions.
10. Stay updated on education industry trends, analysing market data and prospect enquiries to identify opportunities for new programme development.
11. Lead, motivate, and develop the student recruitment team, including identifying and addressing training needs.
12. Manage and train a team of student ambassadors to assist with recruitment activities

All HWUM staff endeavours will embody our shared values of: Inspire, Collaborate, Belong, and Celebrate.

Please note that this job description is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post and its general responsibilities. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.

Person Specification

Essential

• Degree in Marketing, Communications, Business, Administration, or related field (professional qualifications also considered).
• Minimum 5 years’ experience in student recruitment.
• Proven leadership and stakeholder engagement skills to deliver effective recruitment strategies.
• Experience managing external agencies to support recruitment activities.
• Strong interpersonal skills with the ability to build relationships with students, parents, agents, and partners.
• Excellent written and verbal communication skills, including a high standard of written English for reports and correspondence.
• Strong organisational and team management abilities; able to make decisions, motivate teams, and deliver results under pressure.
• Proactive, adaptable, detail-oriented, and professional in presentation.
• Strong analytical and strategic thinking skills; able to interpret data and provide insights to inform recruitment.
• Collaborative team player who builds networks across departments and the wider organisation.
• Results-oriented with a focus on achieving objectives efficiently

Desirable

• Proven track record in achieving targets in sales or recruitment roles.
• CRM experience/training to manage sales pipelines and customer relationships.
• Strong data analysis, reporting, and strategic execution skills.
• Knowledge of international student markets and regional recruitment trends.
• Excellent sales, counselling, and customer service abilities.
• Familiar with sales tools, processes, and technological systems.
• Understanding of higher education products, customer profiling, and competitor analysis.
• Value-driven with strong work ethics, self-motivation, and passion for higher education.
• Results-oriented and sales-driven with a focus on achieving goals.
• Excellent communication, presentation, and people management skills.
• Collaborative team player, able to work across departments and levels.
• Skilled in conflict resolution and project management.
• Flexible and willing to work evenings and weekends as required.