Manager, Strategic Communication

Malaysia Aviation Group; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading aviation firm based in Kuala Lumpur is seeking a Manager, Strategic Communication to oversee internal and external communication programs. The role involves managing media relations, enhancing the corporate brand through advertising, and organizing events. Candidates should possess strong communication skills and a degree or diploma in relevant fields, with significant experience in communications. Join a dynamic team dedicated to promoting the organization's objectives effectively.

Qualifications

• 5 years of experience in Communications with a degree.
• 7 years of experience with a diploma in related fields.

Responsibilities

• Develop rapport with media for publicity programs.
• Plan and organize corporate events.
• Manage internal communications activities.

Skills

Excellent communication and language skills

Understanding of media workings

Knowledge of cultural sensitivities

Education

Degree in Mass Communication/Public Relations/Marketing/Event Management

Professional Certificate in related fields

Diploma in related fields

Job description

Manager, Strategic Communication (MABKargo)

Reports To: Head - Strategy & Business Development

Position Summary

The Strategic Communications Manager creates, implements, and oversees communications programs and events—both internal and external—that effectively describe and promote the organization and its products/services. This role provides supervision and direction to staff and often works in conjunction with the Commercial department. The post holder ensures that all materials present a clear, unified, and positive image for the company and/or brand. He/She plans, prepares, and distributes original promotional content such as articles, news, press releases, email, social media posts, and other updates on behalf of the organization.

Strategic communications is important because it helps organizations effectively communicate specifically targeted messages, goals, and values to key audiences to achieve identified objectives. This can include building support for a particular policy or initiative, shaping public opinion, or managing a crisis.

Key Accountability

• Media relations – develop and maintain rapport with local and international media to facilitate external publicity programmes on MASkargo products and services through press releases and publications.
• Advertising, Promotions & Branding – develop effective advertising and promotional activities as well as enhance the corporate brand, various communications programmes, and uphold the image of the company at all times.
• Event Management – plan and organise events according to company requirements, e.g., product/service/station launch, staff appreciation, agents' awards night, etc.
• Stakeholder Management – initiate and manage dialogues, meetings, and presentations with customers (Agents and Shippers), cargo industry representatives, and government authorities such as MOF, MOT, MITI, MIDA, and MICCI.
• Internal Communications – initiate and manage MASkargo’s internal communications activities.

Qualifications & Working Experience

• Degree in Mass Communication/Public Relations/Marketing/Event Management with 5 years of working experience in Communications, and/or
• Professional Certificate in Mass Communication/Public Relations/Marketing/Event Management and/or
• Diploma in Mass Communication/Public Relations/Marketing/Event Management with 7 years of working experience in Communications.

Area of Experience

• Excellent communication and language skills, especially in English.
• Understanding of the workings of media—local and international, print and electronic—as well as social media.
• In-depth protocol knowledge of different cultures.
• In-depth knowledge of cultural sensitivities.

Key Challenges

• Confident
• Friendly/Sincere/ Appreciative
• Observant/Retentive
• Consistent/Reliable
• Inquisitive/ Reflective/ Proactive
• Team Oriented