Manager, Regional Loyalty Strategy

GrabTaxi Holdings Pte. Ltd.; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading superapp company in Petaling Jaya is seeking a Loyalty Strategy Manager to enhance consumer loyalty through data-driven strategies. The ideal candidate will manage loyalty programs, translate consumer insights into actions, and collaborate with various teams. Applicants should have a relevant Bachelor's degree and over 5 years of experience in management consulting or analytics. This role offers comprehensive benefits including insurance and flexible work arrangements.

Benefits

Term Life Insurance

Comprehensive Medical Insurance

Flexible work arrangements

Parental and Birthday leave

Volunteer leave

Qualifications

• 5+ years of experience in management consulting, strategy, or analytics.
• Ability to draw insights from complex data sets.
• Proficient in project management and stakeholder collaboration.

Responsibilities

• Develop strategies for loyalty programs.
• Translate consumer behavior data into actionable insights.
• Collaborate with teams to implement loyalty plans.

Skills

Data analysis

Project management

English proficiency

Education

Bachelor's degree in relevant field

Job description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The Regional Loyalty Strategy team sits within Grab's Marketing organisation, overseeing consumer loyalty across Grab's business verticals, markets and broader ecosystem. Its primary goal is to design and manage loyalty levers to enhance consumer lifetime value (LTV), and profitability for the organisation.

Get to Know the Role

You will report to the Head of Regional Loyalty Strategy. In this role, you will work together with regional stakeholders to:

• Structure and manage well-loved loyalty programs (e.g. GrabUnlimited, GrabRewards)
• Shape consumer behaviour – e.g. incentivising LTV-uplifting transactions/behaviours, driving adoption of new features/products
• Incorporate and leverage Grab's wider ecosystem and strategic partners

Your primary stakeholders will be the regional business verticals and regional product teams. This role is based onsite in our Petaling Jaya office.

The Critical Tasks You Will Perform

• Upstream strategy of loyalty levers, based on the desired objectives and an understanding of Grab's business verticals.
• Develop an understanding of our consumers' behaviour based on user research and observed consumer data. Translate these into applicable insights that improve the desired outcomes of our loyalty levers.
• Communicate the business strategy and value proposition of loyalty plans to regional business verticals and regional product teams. Collaborate with regional stakeholders to bring loyalty's plans to live.
• Test insights and validate them through rapid experimentation and deployment, work with product and in-market teams to translate validated insights into scaled-up, deployed solutions.

What Essential Skills You Will Need

• Bachelor's degree or above in a relevant field – for example, Business Administration, Economics, Engineering, and Finance.
• You have at least 5 years of work experience in relevant fields – for example, management consulting, strategy, business intelligence, analytics.
• You are comfortable drawing insights from complex data sets.
• You can identify big-picture cause-and-effects, and comfortable deep-diving into complex, granular problems. You can define clear goals, formulate hypotheses, and leverage available resources to design and implement creative solutions.
• You excel in project management. You can collaborate with stakeholders across departments and levels of seniority to achieve desired outcomes.
• You are proficient in English, both written and verbal, with the ability to present, debate, and influence.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.