Manager, Passenger Marketing

The East Coast Rail Link (ECRL); Kuantan; On-site; MYR 80,000 - 100,000; Full time

Job summary

A transportation authority in Kuantan, Pahang is seeking a Marketing Manager to enhance passenger ridership and service visibility. The ideal candidate will have a Bachelor's Degree in Marketing or a related field, and a minimum of 7 years of experience in passenger marketing or the service industry. Responsibilities include developing marketing plans, coordinating promotional campaigns, and analyzing customer feedback. Candidates with experience in digital marketing and start-up environments will be preferred.

Qualifications

• Minimum 7 years of experience in passenger marketing, transportation, or service industry.
• Experience in a start-up or operational readiness environment is an advantage.

Responsibilities

• Develop and execute marketing plans to increase passenger ridership and service visibility.
• Coordinate promotional campaigns, advertising, and digital marketing initiatives.
• Analyze passenger demand, pricing, and customer feedback to improve service offerings.
• Support ticketing strategies, sales performance tracking, and promotional activities.
• Work closely with Corporate Communications and Operations teams to ensure consistent brand messaging.
• Embed safety and service compliance in all passenger marketing initiatives.

Skills

Analytical skills

Communication skills

Campaign management

Digital marketing

Education

Bachelor’s Degree in Marketing, Business Administration, or related field

Job description

The East Coast Rail Link (ECRL) – Kuantan, Pahang

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• Minimum 7 years of experience in passenger marketing, transportation, or service industry.
• Strong analytical, communication, and campaign management skills.
• Experience in digital or service marketing preferred.
• Experience in a start-up or operational readiness environment is an advantage.

Responsibility

• Develop and execute marketing plans to increase passenger ridership and service visibility.
• Coordinate promotional campaigns, advertising, and digital marketing initiatives.
• Analyze passenger demand, pricing, and customer feedback to improve service offerings.
• Support ticketing strategies, sales performance tracking, and promotional activities.
• Work closely with Corporate Communications and Operations teams to ensure consistent brand messaging.
• Embed safety and service compliance in all passenger marketing initiatives.

Benefits

• All applications must be submitted directly through ECRL’s official website or other official communication channels as designated by the company. ECRL shall not be held liable for any claims, losses, or damages arising from dealings with unauthorised parties.