Manager, Marketing

UMW Toyota Motor; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading automotive company in Kuala Lumpur is looking for an experienced Marketing Manager for Lexus. This role involves developing innovative marketing strategies and communication plans, managing inventories, and executing digital marketing initiatives. The ideal candidate should have at least 8 years of marketing experience, particularly in luxury brands, and be proficient in English and Microsoft Office. This position offers a chance to lead impactful campaigns and enhance the customer experience.

Qualifications

• At least 8 years of proven marketing experience, preferably with luxury brands.
• Experienced in digital and campaign planning activations.
• Professional proficiency in spoken and written English.

Responsibilities

• Develop Lexus marketing strategy and communication plan.
• Identify specific target customers for each model.
• Manage Lexus inventories and marketing tools.

Skills

Digital marketing

Campaign planning

Communication

Analytical thinking

Interpersonal skills

Education

Degree in Marketing or equivalent

Tools

Microsoft Office

Job description

The Manager, Marketing is in charged of all the marketing activities for Lexus. Marketing activities including digital activation, on ground activities, online selling readiness and new car launch campaign planning.

Responsibilities

• Development of Lexus marketing strategy & communication plan
• Understand and identification of specific target customers for each model
• Development and execution of differentiated and top-notch guest experience plan
• Development and execution of Lexus digital communication plan.
• Management of Lexus inventories and marketing tools including marketing cars
• Translating Lexus global marketing strategy to local marketing communication and activation

Requirements

• Degree in Marketing or equivalent
• Has experienced in on ground, digital and campaign planning activations.
• Professional level of spoken and written English
• Proficient in Microsoft Office – Word, Excel, PowerPoint, Outlook
• Good communication and interpersonal skill
• Analytical thinking
• Resourcefulness – Able to work independently with minimum supervision
• At least 8 years of proven marketing experience (Prior experience with luxury brands are a plus).
• Experience in automotive industry is an added advantage