Manager - E-Commerce (Marketplace)

Gulf Marketing Group (GMG Group); Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A global well-being company is seeking a Marketplace Manager in Kuala Lumpur. In this role, you will develop strategies to enhance brand visibility and manage daily operations on platforms such as Shopee and Lazada. Ideal candidates have a bachelor's degree in a related field and at least 3 years of experience in online marketplace management, along with strong analytical and project management skills.

Qualifications

• Minimum 3 years of experience in managing online marketplaces (Shopee, Lazada, etc.).
• Strong understanding of marketplace algorithms, tools, and promotional mechanics.
• Able to work independently in a fast-paced, performance-driven environment.

Responsibilities

• Develop and execute marketplace strategies to grow sales, improve product rankings, and enhance brand visibility.
• Manage daily operations on all marketplaces, including store setup, product listing, pricing, content, and inventory.
• Plan and execute promotional campaigns aligned with the marketing calendar and marketplace mega campaigns.

Skills

Marketplace strategy development

Data analysis

Communication

Project management

SEO optimization

Education

Bachelor’s degree in Business, Marketing, E-commerce, or related field

Tools

Excel

Analytics tools

Job description

Who we are

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Timberland, Vans and The North Face.

Responsibilities

• Develop and execute marketplace strategies to grow sales, improve product rankings, and enhance brand visibility.
• Manage daily operations on all marketplaces, including store setup, product listing, pricing, content, and inventory.
• Plan and execute promotional campaigns aligned with the marketing calendar and marketplace mega campaigns.
• Collaborate with internal teams and marketplace account managers to secure campaign slots and boost visibility.
• Ensure product listings are accurate, well-optimized with SEO-friendly content, and compliant with marketplace standards.
• Coordinate product launches, bundle strategies, and upselling/cross-selling opportunities.
• Track key performance metrics (sales, traffic, conversion, ROI, etc.) and provide actionable insights.
• Monitor competitor activities and pricing trends to remain competitive.
• Ensure timely and accurate order fulfillment, stock availability, and service recovery for any escalations.
• Collaborate with Customer Service to improve buyer ratings and response time.
• Work closely with the marketing, logistics, merchandising, and finance teams to ensure end-to-end operational excellence.
• Liaise with marketplace platforms for new features, insights, and partnership opportunities.

In order to succeed in the role, you should ideally have

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
• Minimum 3 years of experience in managing online marketplaces (Shopee, Lazada, etc.).
• Strong understanding of marketplace algorithms, tools, and promotional mechanics.
• Data-driven with proficiency in Excel and familiarity with analytics tools.
• Excellent communication and project management skills.
• Able to work independently in a fast-paced, performance-driven environment.